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Any business owner knows that calculating a return on investment, or ROI, is essential in understanding how to best use available funds to support long-term profitable growth. ROI data is a great way to ensure your investments are working for you rather than draining funds without enhancing your business. A good ROI can look different…

Search engine optimization (SEO) provides us with ways to improve organic search results. And in this highly digitized market, SEO strategies are critical for improving the quality and quantity of visitors to your website, resulting in better sales. But local SEO is far more than just focusing on keywords and content. It also requires well-designed…

According to the United States Census Bureau, at least 40 million Americans currently live with a disability. With such a large segment of the population, it’s hard to believe that many professional websites still have no provisions for Americans with Disabilities. The failure of many companies to address ADA compliance is only hurting their own…

Email marketing has an ROI of 122%. That is excellent news for your business! There is a vast demographic of people waiting to be reached by email. Even the rise of social media has not knocked email marketing off the top spot for ways to reach clients and make sales. You just need to nail…

Are you using email marketing to reach out to your target audience effectively and efficiently? This type of marketing is a great way to retain your customer base by sending them special offers and other exciting announcements. However, to successfully carry out this strategy, you will need a targeted email list of subscribers. For some…

Email marketing is one of the oldest methods of digital marketing and the most reliable. As soon as people created email addresses, businesses began sending them newsletters and sales emails, hoping to improve traffic and sales for their websites and brick and mortar businesses. Much has changed since those early days, and an optimized email…

It should come as no surprise that you will need to implement a reliable sales strategy in order to maximize your sales performance. However, many entrepreneurs neglect the utility that website builder services can provide. To clarify, this involves optimizing your user experience in order to facilitate the most significant number of sales. Let’s take…

The excitement when someone signs up to your email marketing list is exhilarating. After all, this is confirmation you provide quality content that is useful to your target market. However, this is only the start of your relationship with a potential customer. It would be best to work on your marketing engagement strategy to ensure…

Many people think email marketing is an archaic kind of marketing and may not be as effective as other kinds. However, your email marketing list is one of the essential parts of your marketing strategy. It is a way to directly connect with your audience in ways that may not seem possible. Sure, it is…