6 Benefits of Outsourcing Your Digital Marketing Department

Did you know that employees cost about 1.25 to 1.4 times their salary? That is not even all of it, because there is so much more you must consider, such as worker’s compensation and payroll taxes. You must think about recruiting, onboarding, training, overtime, benefits, health insurance, retirement, and bonuses with employees.

In addition to all that, you have to factor in other indirect costs such as office supplies, software, technology, air conditioning, and so much more. A whole department can cost your business a fortune. What if you were to outsource instead?

Outsourcing your digital marketing department can be one of the best moves you make for your business. The digital marketing industry is so huge that it is worth a monumental $322 billion in 2020, with the US accounting for 27% of it. This reality means numerous professional digital marketing agencies can do all the work for you.

So, what are the benefits of outsourcing your digital marketing department? This post will guide you through seven of the most compelling reasons to outsource your digital marketing needs.

1. You Will Get Top Skills and Expertise on All Aspects.

Digital marketing is a broad term that encompasses a whole lot. It is not just about SEO, but about everything else, including SEM, SMM, lead generation, digital advertising, content creation, and so much more. It is an integrated package, and you need people experts that understand all concepts for your marketing campaigns to be a success.

Now, let’s talk about all the skills you will need for your marketing campaigns. They go from media planning to PPC, data analytics, graphic designing, content creation, web development, and B2B strategies. The most significant problem lies in acquiring these skills because no one person can bring all this to the table.

Outsourcing digital marketing services to a professional agency is the way to go. They already have a team of knowledgeable, well trained, and skilled experts that will cover all bases. There is more to it than just hiring people, though, because a digital marketing agency will have tools, software, and applications to get the job done.

Additionally, a professional agency will have relationships with ad networks, publishers, and experiences one employee or freelancer cannot offer your company.

2. You Do Not Have to Hire Employees

Hiring in-house means that you’ll need to hire multiple employees to get all these skills, and you can be sure it will be a lengthy, time-consuming, and tedious process. Vetting numerous people while looking for the right fit is no easy feat. Besides, given that you are not an expert in these skills yourself sifting the wheat from the chaff is a whole job in itself.

Think about the weeks you will spend gathering resumes, the endless and tiring interviews, and the negotiations about salaries and benefits. Think of the infrastructure. It is not only going to be hard, but extremely expensive, and you have to be prepared for the commitment.

Believe us, outsourcing your digital marketing department will be easier than hiring top-quality talent.

On the other hand, outsourcing digital marketing services is relatively straightforward, and the best part is that you will only go through hiring one time. Most digital marketing agencies work on monthly and annual contracts, so you do not have to think about hiring again for a long time once you hire.

3. You Will Have Time to Focus on Your Core Competencies

The thing about hiring an in-house digital marketing department is that you will have to learn the industry’s ins and outs. You need to know that they are doing their job as stipulated, and you cannot do that if you do not understand it yourself. However, having a digital marketing agency means that you will be assured of competency and professionalism.

You will conduct their background check, scrutinize reviews, read testimonials, and talk to referees to ensure you are getting a company with the best track record. Their past work will serve as proof of compatibility and capabilities.

Once you hire them, you can go back to your core competencies and focus on your job while taking care of theirs. Of course, you will still need to know what is going on, but it will take up as much time as an in-house team would demand of you.

4. Little to No Worry About Results

Having an in-house digital marketing team means that you have placed all your trust and information in one or two people. You will have a significant amount of key-man risk, and when they fail you or leave the company, they will take all of it with them. This option means you will have to start all over again.

Outsourcing your digital marketing department spreads out this crucial information because more people are working on your business account. Digital agencies provide redundancies, so you do not have to worry about being left in the dark.

5. Unbiased Reporting

A professional and competent digital marketing agency will provide you with metrics and data related to your business. You will get everything from costs per lead, costs per acquisition, and overall costs.

Agencies develop numerous marketing strategies based on the business, and they keep measuring what is working and what is not. This way, they know what to keep doing and what to stop wasting resources on.

6. You’ll Get Insights into the Latest Trends

The digital marketing space is super competitive, and there are always new trends and resources coming up. Your business needs to be up to date to stay competitive, and a digital marketing agency stays on top of these trends. This option is one of the significant benefits of outsourcing digital marketing.

The Perks of Outsourcing Your Digital Marketing Department

At this point, we hope that you fully understand all the perks that come with outsourcing your digital marketing department. You will get more expert skills, higher experience, more tech, lower risks, and more security than hiring an in-house department. Even better, you will also pay a whole lot less.

How do you feel about outsourcing? Are you ready to give it a try?

If so, please get in touch with us because we would love to help. We have digital marketing specialists that will be more than thrilled to handle your digital marketing needs!

eGlobal Web Solutions specializes in marketing your business via the digital marketplace. We use search engine optimization, social and review promotion, and Email marketing for all types of businesses from local to global. We utilize various digital marketing techniques to increase your internet presence, optimize your traffic, and generate new business.