How to Craft a Killer Digital Marketing Plan

Are you in the process of fleshing out digital marketing tactics for your business?

Did you know 88% of companies use social media for marketing?

With so many businesses on social media and even more consumers using the internet, it goes without saying that a solid digital strategy is a must.

As the digital space is always changing, it’s tough to know how to create a plan that will work best for your business.

To help you get started, here are six tips to help you craft a killer digital marketing plan and grow your business online!

1. Know Your Audience

In the same way that you need to know your audience to determine your product or service offerings, you need to know who your audience is online.

Do research to nail down your target audience’s demographic and psychographic information and create an avatar of your ideal customer.

Going the extra mile to do this work will ensure that you learn how and where to accurately reach your intended audience with the right messages.

2. Set Goals

Without goals in place, a digital marketing plan functions like a wish list of ideas with the hope that just one will stick to bring in revenue.

That’s not a good model for your business.

Do you want to build up your subscribers list for email marketing purposes? Maybe you just want increased foot traffic and need to ramp up your SEO strategy.

Is brand awareness on social media your goal?

Talk with your team about what the goals are for your digital marketing plan, so that you can setup the framework around landmark achievements. At the same time, put in measurable results, so you can determine if areas of the plan needed to be tweaked or removed in the future.

3. Content Is King

Once you know your audience and have goals in mind for your strategy, you should start thinking about the kind of content that you want to promote.

What kind of content will speak to your ideal customer? How can you inspire them and make your brand a part of their life?

Whatever your business, focus on creating valuable content that isn’t too sales-oriented.

4. Use Social Media the Right Way!

Speaking of content, you’ll need to learn to use content appropriately on social media.

Avoid bombarding potential customers with promotional posts every single day. To boost engagement and grow your audience, focus on providing value before asking for anything in return.

When in doubt, use the social media rule of thirds:

• 1/3 of your content is promotional and works to generate profit
• 1/3 of your content should share ideas, stories, and expertise about your field
• 1/3 of your content should be based on building your personal brand

5. Automate Your Digital Marketing Plan

Plan on using tools to implement your strategy in ways that take the strain off you and your team. This can include automating a post schedule or setting reminders for various aspects of the plan that happen daily, weekly or monthly.

Use a tool, such as Hootsuite, to schedule posts on social media. Try out Zapier to connect many of the tools in your arsenal and automate your digital marketing workflow.

6. Test and Adapt 

As our sixth and final tip, remember that no first draft is perfect.

Take action: implement your plan and adjust as you monitor its results. Make regular reports of successes and failures to make feedback a part of your process, thus ensuring success in digital marketing.

Time to Get Started

With these ideas in mind, you’ll be ready to build a digital marketing plan that is perfect for your business!

Still hesitant about creating a plan that works for you? Contact us, let us know your concerns, and we’ll be happy to advise you in creating a killer digital marketing plan.