Competing for listings at the top of search engines is like playing the lottery. It’s especially true if you’re not using a solid search engine optimization (SEO) strategy.
Making it to the first page of search engine page results (SERPs) isn’t magic — it’s strategic. It’s why businesses that use local SEO solutions succeed in making it to the first page of Google.
Local SEO strategies are useful for brand building and gaining visibility for your website. If you’ve yet to try this valuable tool, then it’s time to start.
The following is a quick guide to show how using local SEO solutions can boost your website’s rank.
1. Optimize Your Local Directory Listings
When you search for a business or service on Google, local listings show up. You’ll see a box with a list of businesses in your area, along with their phone numbers and addresses.
This box provides ultimate visibility for your company, but only if you optimize your listings properly. For this to work, you must go over your business details in the top business directories. This list includes Google +, Google My Business, Bing, Yellow Pages and Yelp.
Ensure that you claim all your listings and confirm the details are accurate. For instance, your business name, URL, hours of operation, phone numbers, addresses, and product/services list should all be up-to-date.
2. Get More Business Reviews
Word of mouth is alive and well in today’s internet age. Consumers are consistently using the web for social proof before purchasing products or services. Their way of validating a brand before conducting business with them is to search for customer reviews.
The more reviews your business has, the better your chances of converting prospects into customers. Asking your current customers for feedback and testimonials is key to boosting your online ratings.
3. Optimize Meta Title and Description Tags
It’s important to fill in your meta title and description tags with optimized content. It shows up in the search engine results, which means Google bots crawl it.
Make sure you’re optimizing these areas with keywords, while at the same time explaining what the page is about. It’ll help the bots rank your page as well as entice users to click on your link.
4. Use the Local Structured Data Markup
Schema markup is the code within your website that tells search engines more information about your business. For instance, it could include information about the type of products you sell or services you offer.
About 31% of websites are using structured data markup and many of them are only using the basics.
By using the full capabilities of schema markup, you can improve your site ranking and steer ahead of any competition that fails to use this valuable tool.
5. Increase Engagement On Social Media
Yes, social media can enhance your local visibility. The more active you are on your social media profiles, the more visible you are in social media search engines.
Consumers are consistently using their social accounts daily. Many of them search for local products and services (and social proof) on these platforms.
Make sure you’re joining in conversations, starting conversations and sharing valuable information on your social pages. The more relevant you are, the more fans you’ll attract.
Obtain Local SEO Solutions for Your Website
The power of local SEO is like nothing we’ve seen before. It’s a quick and simple way to greatly improve your ranking.
At eLocal Solutions, we offer various local SEO packages to businesses. These packages include SEO, website design and development, content writing and management, email automation marketing, social media, reviews, and reports analysis and education.
If you’re looking for a full-service online marketing agency to boost your rankings, contact us today!
E-Local Solutions specializes in marketing your business via the digital marketplace. We use search engine optimization, social and review promotion, and Email marketing for all types of businesses from local to global. We utilize various digital marketing techniques to increase your Internet presence, optimize your traffic and generate new business.