What is involved in a Get Your Business Online (GYBO) directory listing and how can it benefit you? What are the advantages of working with a partner to address your directory listings? Getting into all the major online directories is key to gaining exposure for your business.
While Google is the biggest, other directories also offer valuable benefits. The question is how to tap into them without diverting all your attention away from the needs of your business.
Let’s start with your GYBO listing.
The first step is to begin the process of creating a free listing for your business, including your business information such as address, phone number, business category, business hours, payment methods, services, and business description. After your page has been created, Google will confirm that you are an actual individual or company by verifying your listing. This verification process occurs via phone, text, email or a postcard. You can also use an authorized GYBO partner to assist in the process, such as eLocal Solutions.
Benefits of GYBO for Your Business
As individuals use their phones on the go to find restaurants, stores, and events, having your business pop up in their Google Search and Maps is a key way to getting noticed. Directories are a great way to be included in local and worldwide searches while providing a powerful source of traffic for your website.
You can also share your latest offers, promotions, and news to keep your customers up-to-date. It also gives you a chance to engage online and help you to build customer loyalty. This listing also offers you the opportunity to interact with your customers by posting about events, sales, new products or respond to reviews, addressing what is going right, and taking the feedback to adjust your business where necessary.
How to Make the Most of Your Business Listings
Using a brand partner, such as eLocal Solutions, can be a beneficial tool in maximizing the benefits from your GYBO and other directory listings. Multiple local search apps display and direct their users to specific business listings, but these results are dependent on location, niche, and ranking.
When it comes to the crucial directories where you need to list your business, the top three are Google, Bing, and Yelp. These directories funnel information into other apps, including Yellow Pages, Facebook, and a myriad of others. Therefore, establishing a business listing in each of these directories is critical to making sure your business information is available for those local searches and other apps.
What Can a Brand Partner Offer?
As a brand partner, eLocal Solutions can help you to analyze, audit, and create a plan to get your business listings correct and verified. Even if you have multiple locations, we can work with you to make sure that all your listings are consistent. Our upload process is simple, giving you control over the data displayed as part of your listings.
When it comes to the rankings on search engines, inconsistent data can mean your business is not even seen by those searching for it in the area. Your competition benefits when your listings are not up-to-date and consistent. When all your listings are functioning as they should, then you will be able to see an increase where your business is in the rankings, reviews, traffic, and sales performance.
If you are interested in tapping into the benefits that come with getting your business listed online in the various directories, we can help. Contact us to find out how we can take this task off your plate while giving you tools to increase the exposure of your business.
eLocal Solutions specializes in marketing your business via the digital marketplace. We use search engine optimization, social and review promotion, and Email marketing for all types of businesses from local to global. We utilize various digital marketing techniques to increase your internet presence, optimize your traffic and generate new business.