The Importance of Email Marketing: 7 Essential Benefits for Your Small Business

Does your small business make the most of email marketing?

With an ROI of $38 for every $1 spent, the importance of email marketing cannot be overstated. While other digital marketing methods have come and gone, email remains the number one in lead generation. Email is not only about ROI.

Read on to learn the 7 essential benefits of email marketing.

1. Targeted Content

Using email marketing lets you segment your customers into different lists. By filtering them based on their different preferences, you can send highly personalized content.

Personalized content ensures that your marketing is always engaging to your target audience. Just make sure to resist the urge to go in for a hard sell too soon.

2. Brand Recognition

Email marketing is great for building a brand identity, as it provides a direct line to your customers’ inboxes. When you provide content that is valuable to them, you will have the edge over your competitors.

You can also use emails to get customer feedback. Are your customers happy with the content you are giving? Is it useful and of value?

3. Build Credibility

You want to avoid looking like spam. Emails from unknown senders, or with suspicious subject lines, can appear this way. If it looks and feels like spam, then your customers will be deleting it.

A good way to build your credibility is to allow customers to choose what they want to receive. Include a checkbox for users to opt-in to your mailing lists. Check to see if this legal requirement in the countries where you do business.

4. Immediate Results

Email marketing is not just about the long-term benefits, as it can provide immediate ones too, such as providing an opportunity to entice customers into impulse buying.

To be effective, you can do this in one of a few ways:

  1. Include items that your target customers often purchased alongside other products.
  2. Include similar products to those your target customers have already purchased.
  3. Include special discounts and offers for future purchases.

5. Customer Relationships

With all the best intentions, you are not going to be able to reach out to all your customers by phone or in person. Email helps you bridge that gap. Setting up a drip marketing campaign can make this process even easier.

Drip campaigns ‘drip’ useful information, products or tips over a set time of your choosing. They are meant to provide ongoing value to subscribers.

6. Metrics

Email marketing is easy to track. Many managed campaigns have tracking built-in. Open, click through, and conversion rates give you a wealth of information to act upon.

A good opening rate means customers know your brand enough to be interested in what you have to say. Conversion rates help you see which campaigns work, and which are not meeting your goals.

7. Website Traffic

Email marketing is great for increasing traffic to your website. Including relevant links to your site within your content will encourage people to click through to your website.

A sharing button in emails will encourage loyal customers to promote your content. This process will expose your brand to potential new customers wanting to check you out.

The Importance of Email Marketing

As you can see, the importance of email marketing does not just come from the ROI it generates, but the relationship it fosters with your customers. You can improve your credibility, brand recognition, and more, all with a few email campaigns.

Remember, email campaigns only work if they are well planned and executed. Contact us today to learn about our managed campaigns, and how we can create the perfect email campaign for your business.

eGlobal Web Solutions specializes in marketing your business via the digital marketplace. We use search engine optimization, social and review promotion, and Email marketing for all types of businesses from local to global. We utilize various digital marketing techniques to increase your internet presence, optimize your traffic and generate new business.