Internet marketing services have shifted their focus to mobile.
More people are searching on their phones and tablets than ever before and we are now at the point that mobile search outweighs desktop search. Because of this, digital marketing trends have become more mobile-centric.
Today, we are going to look at some of the mobile marketing trends that cannot be ignored; 7 things that we are seeing taking over the digital marketing landscape as we know it. If you can get to know these things, you will be able to create a highly successful marketing campaign.
The more information we are able to obtain from customers, the more we can personalize the user experience. There is a lot of proof to show that personalization can improve conversion rates and ROI by huge margins.
When people see ads for things that they are actually interested in, they are far more likely to go all-in on a product.
2. Voice Search
Voice search has been a bit of a conundrum for the last few years. SEO specialists that have focused on text-based searches just have not known what to do with it. People are beginning to use things, like Siri and Alexa, more these days, so this big SEO change is coming.
It remains a trend because it is still being perfected. Keep an eye out for new developments in voice search going into 2020.
3. Social Media Apps
Social media apps present opportunities for mobile marketing specialists. Facebook, Instagram, and Twitter are three of the most used mobile apps, so businesses have found them to be useful for pushing their products.
4. Twisted Reality
The development of augmented reality technology gives companies the ability to be really creative with their marketing. Using AR, you can bring your products to life.
If you are a furniture store or online art dealer, you can let customers place your furniture in their rooms and art on their walls before they actually commit to buying. It is a useful resource for customers, so advertising trends will gravitate towards AR as well.
5. Local SEO
Local SEO has dominated the last few years of the digital marketing landscape. When you are searching for a nearby barber, restaurant, or mechanic on your Maps app, you will be shown the ones with the most reviews and the best local SEO.
What makes one business’ local SEO superior to another’s is complicated, but it involves filling out listings and putting out relevant localized content. The more your business is synonymous with a certain area, the more likely you are to pop up on a map-based search.
6. Artificial Intelligence
AI helps businesses learn more about their followers by tracking the journey from promising leads to loyal customers. They make sense of the data and aid in the analytical approach that companies are taking now.
Are your Facebook ads resulting in more follows? Does your content bring readers to the right landing pages? AI can figure this out for you and help you make your marketing approach more effective.
7. Video Ads
Video remains an important part of mobile marketing. Customers prefer their content in video form, and it is not restricted to the desktop anymore. With the rise of apps, like TikTok, there is an obvious opportunity for businesses to capitalize more on video advertising for mobile devices.
Working With Great Internet Marketing Services
It is important to be knowledgeable of mobile marketing trends so you can get a leg up on the competition. Working alongside internet marketing services that you trust to stay on top of these trends is crucial to seeing the results you want.
At eLocal Solutions, we can help you improve your SEO, social media marketing, and lead generation, among other digital marketing needs. Visit our pricing page to view our rates and contact us with your needs and we will help you come up with a mobile marketing plan that will succeed.
eLocal Solutions specializes in marketing your business via the digital marketplace. We use search engine optimization, social and review promotion, and Email marketing for all types of businesses from local to global. We utilize various digital marketing techniques to increase your internet presence, optimize your traffic and generate new business.