email marketing ideas

5 Killer Email Marketing Ideas for a Successful Campaign Launch

Did you know that at least 3.8 billion people worldwide use their email? That is a big platform you should reach out to! Emails attract more customers and increase your visibility especially for small businesses.

Email marketing is the way to go when building your brand! It can increase your credibility and improve your search engine optimization. It is a cost-efficient way for your business to communicate with customers.

To get started, take a look at these email marketing ideas that will help your campaign launch.

1. Content is King

Subscribers need to know that your emails are worth their time because if they are happy with your content, they are more likely to open your emails in the future. Try adding an incentive, such as free shipping or discounts. Increase their interest by adding videos, GIFs, and social proof to boost your sales.

Humor is one of the best ways to make a strong, instant connection with people. It is personal, entertaining, and can stick to people’s minds. You do not have to be a comedian to add humor and personality into your emails. Instead, you need to think outside the box.

Of course, when you have good content, it has to come with an enticing subject line. A subject line that entices curiosity gets you more email open and click rates.

2. Consider the Right Timing

The reason why you should consider the best time to send an email is to get more opens, clicks, and more traffic to your website.

Most activity happens during the middle of the week, but the day with the most activity is Tuesday at 10 am. Click rates and open rates often increase during the weekends.

3. Keep Your List Fresh

It is important to email your subscribers consistently to avoid your list going stale.

Send your inactive subscribers an email if they still want to stay subscribed or checking in if they want to update their information. If they do not respond, you should remove them from your email marketing list.

4. Do Not Spam

If you constantly send your subscribers emails, they might end up in the spam folder. To avoid ending up there, do not send emails to those who have not accepted getting your invitations and avoid misleading subject lines and trigger words, such as buy, cash, or call now.

More importantly, make sure that your email marketing follows the CAN-SPAM Act or you will risk getting a fine.

5. Optimize For Mobile Email

At least 5 billion people worldwide rely on their smartphones or tablets. The mobile market is now the platform to cater to.

You have to appeal to mobile users by making your email have a responsive template and have easily loadable media. Your subscribers are more likely to delete the email if it does not render fast and correctly on their mobile devices.

Start Using These Email Marketing Ideas

Remember, to have a successful campaign, you have to have smart planning and proper execution.

Are you ready to put your email marketing ideas to the test? Do not worry, you do not have to do it alone. We are here to help you enhance your campaign and plan out your digital marketing.

Do not be afraid to ask us any questions. Feel free to contact us if you need help with your email marketing.

eGlobal Web Solutions specializes in marketing your business via the digital marketplace. We use search engine optimization, social and review promotion, and Email marketing for all types of businesses from local to global. We utilize various digital marketing techniques to increase your internet presence, optimize your traffic and generate new business.