website builder services

How the Right User Experience on Your Site Can Translate Into Sales

It should come as no surprise that you will need to implement a reliable sales strategy in order to maximize your sales performance. However, many entrepreneurs neglect the utility that website builder services can provide.

To clarify, this involves optimizing your user experience in order to facilitate the most significant number of sales. Let’s take a look at this metric and why you should prioritize it.

What Exactly Is User Experience (UX)?

As the name suggests, user experience is a term that refers to how enjoyable your website is to navigate. It should come as no surprise that a website with a poor level of user experience also has a difficult time generating sales.

Not only should your users be able to traverse your site fluidly, but visitors should also have an immediate idea of who your company is and what it can provide. Otherwise, you run the risk of establishing obstacles for yourself that can be difficult to overcome.

Fortunately, there are plenty of ways you can optimize your user experience. Let’s explore some of the most notable.

Keep Your Website Free of Clutter

One of the most significant UX issues that businesses face is removing clutter from their site. Many companies struggle to balance keeping the appearance of their website streamlined and having enough content so that users can find what they are looking for.

In practice, you can have virtually as much content as you would like as long as it is presented in a clean, uniform manner.

Simplify Navigation

It is not enough for your website to look nice. You also need to ensure that your audience can find the info they are searching for quickly. Your website should have a logical hierarchy, meaning that pages should be grouped based on relevancy.

To clarify, let’s assume that you offer multiple different types of residential cleaning services. These can all be grouped under a single service page, and you could implement separate pages for each service to elaborate upon it.

Of course, you should also have a search bar (and any other relevant tools) located near the top of your site’s main pages that your audience can take advantage of.

Optimize Your Page Speed

Unfortunately, the average Internet user has an attention span equal to that of a goldfish. This reality means that you only have a few seconds to keep them occupied while they browse your site.

If your website takes too long to load, there is a strong chance that they will navigate away and not return. Optimizing your site is not as difficult as it might seem, however. To get started, you could implement the following techniques:

  • Optimize the size of your images
  • Use a content delivery network
  • Avoid using redirects unless necessary

In general, you should strive to keep your loading times under three seconds. For every second over this amount, you run an exponentially greater risk of deterring users.

Incorporate Multiple Different Payment Methods

If you have an online store, it is in your best interest to include multiple payment methods. Otherwise, there is a strong chance that you will miss out on a large number of potential sales.

Additionally, there is something to be said about the psychological impact that the presence of choices has on your audience. Even if most of your users already intended to pay with a credit card, it is reassuring to know they can use a debit card, PayPal, etc.

Many users also have a preferred payment method that they utilize no matter what purchase they make online. If they do not see this as a listed option, they may choose not to purchase from your website — even if they can use an alternative payment method.

Properly Format Your Website for Mobile Devices

Approximately 70% of all Internet users will browse primarily with a mobile device by the year 2025. If your site does not load correctly under this circumstance, there is virtually zero chance that a visitor will attempt to navigate through it. This is true even for websites that exhibit only minor errors.

For example, let’s assume that a user can view the content on your website and has a difficult time using the touchscreen of their device to click on different buttons. This situation may prevent them from navigating through your website correctly, causing them to leave and potentially turn to a competitor.

Use Geo-Targeting

Geo-targeting allows you to present your audience with promotions that are specific to their geographic location. This is particularly useful for businesses that operate internationally, as the offers you provide to your target demographic will likely vary depending on where they are located.

This method also allows you to seamlessly swap content within a template to cater to a specific subset of your audience. In practice, this could involve showing a different image within an advertisement to an American audience instead of a German audience.

Leveraging the Rights Website Builder Services Is Essential

So, keep the above information in mind when deciding whether or not this option is right for you. From here, you’ll be able to find the ideal website builder services and make the most of what they have to offer.

Want to learn more about what we have to offer? Feel free to get in touch with us today and see how we can help.

eGlobal Web Solutions specializes in marketing your business via the digital marketplace. We use search engine optimization, social and review promotion, and Email marketing for all types of businesses from local to global. We utilize various digital marketing techniques to increase your internet presence, optimize your traffic and generate new business.