Why Link Building Is Key to Your Digital Marketing Strategy

Links are one of the top criteria that the Google algorithm considers when ranking websites. As such, you need to implement a link-building strategy to improve your authority and SEO.

It’s not an easy task, and can take time to see results, but it’s a crucial part of any digital marketing strategy.

Here’s why you need to start link building and how to create a winning strategy for your brand.

Improve Your Domain Authority

Website authority, also known as domain authority, is a ranking factor that affects how a site ranks on search engines. Essentially, it’s a mark of how credible a particular source is and how useful it’ll be when a user searches for information.

Domain Authority (DA) is a term developed by Moz, and it ranges from 1-100. The higher the score, the better the chance of ranking well in search engines.

One way to improve your website authority is through link building. Achieving a backlink from a highly authoritative website looks good for your company. After all, backlinks are votes of confidence from high-authority sources in an industry.

There are several ways a business can get more backlinks from high-authority sites. Good methods include publishing plenty of quality content that is worthy of backlinks and adding your website to online directories.

That said, acquiring backlinks and getting them to work takes time. It can take as little as a few days to a few months for those links to get indexed, as each site has a different crawl rate, and crawlers work at different speeds.

However, you can’t get a link back at all if you don’t start your strategy now.

Increase Brand Awareness

Improving brand awareness is crucial if you want to get the word out about your services and increase sales. Customers will often go back and buy brands that they recognize and choose companies they’ve supported in the past.

Increasing awareness is a vital part of any digital marketing strategy and has many benefits. For one, you’ll expose more people to your products and services. You need to tell them that you have the solution they need to a problem.

Increasing brand awareness is especially important for small and local businesses that may face a lot of competition. Find your target market and spread the word through link building.

Getting links means you’ll increase visibility, resulting in even more future links.

Bring More Traffic to Your Website

If you want an increase in website traffic, link building can help with that too. One of the top benefits of starting a link-building strategy is an increase in website traffic.

The more websites that create backlinks, the higher the chances you’ll get clicks and visitors. Additionally, the more backlinks you get, the more authority your site has. Your rank will increase as you become an authoritative source, and higher visibility means even more traffic.

It’s a win-win for everyone, and it all starts with link building. Investing in digital marketing services can develop a unique plan for your business, including actionable steps to acquire more links and a timeline for success.

Reduced Bounce Rates

Link building also involves improving your internal linking structure. For instance, when you include a link from one area of your website to another, that builds up your internal linking structure.

There are several benefits to incorporating internal links throughout your site. When visitors click on a link that leads to another page, they stay on your website longer. This is good news for your bounce rate, as it reduces the likelihood someone will hit the back button.

A bounce refers to a single-page session, such as when someone clicks on a link to your homepage. It’s a session that signals a single request to an analytics server.

A high bounce rate can negatively impact your website structure depending on people visiting more than one page, such as a local company with a services page.

That’s why proper link-building strategies are crucial to a brand’s success. An easy way to incorporate more internal links is to produce high-quality blog posts and other valuable content on your website.

More Social Media Followers

An unexpected advantage of link building is increasing your number of social media followers.

When you get backlinks from other websites, the chances of those readers clicking on the link and learning about your business go up. You’re increasing brand exposure and awareness with each link you get.

Bringing more people to your social media accounts can boost your follower count. The best results come from sources that align with your industry and reach out to a similar target market. You can also get links to your social media pages instead of just your website.

Additionally, including social share buttons at the bottom of each post makes it easy for people to share your content. This increases the number of viewers and boosts traffic where you want it.

The more quality content you post and share, the more likely people are to follow you on your social accounts and sign up for your emails.

Start Link Building Today

For many business owners, link building sounds like a daunting process. And it’s true there’s a lot involved, but you don’t have to attempt it alone.

Link building is essential if you want to improve your website authority, increase traffic, and raise brand awareness. Thankfully, you can get started on a strategy right away.

All you need to do is outline your goals. If it’s more links that you need, both for your internal linking structure and backlinks, a digital marketing agency can help with that.

Here at eGlobal Web Solutions, we offer a variety of SEO and marketing services for businesses of all sizes. Take a look at our plans to find the perfect solution for your brand.

eGlobal Web Solutions specializes in marketing your business via the digital marketplace. We use search engine optimization, social and review promotion, and Email marketing for all types of businesses, from local to global. We utilize various digital marketing techniques to increase your internet presence, optimize your traffic and generate new business.