Keep Social: 5 Tips to Maintaining an Engaging Social Media Campaign

More than 3.8 billion people are on social media as of 2020. Social media has proven itself as the way most of the world keeps social.

But what does it mean to keep social? For most brands, successful social media looks like engagement. Engagement can get your name out there and improve your SEO.

For some engaging ideas and social media tips, keep reading!

Social Media Basics

So you want to build your social media presence? Your goal is to put out a creative feed of consistent new content that appeals to your audience. If you have no idea where to start, here are a few essential tips.

Hit the Big Ones

There are dozens of popular social media sites out there, but Facebook, Instagram, and Twitter are musts. These three each offer you a slightly different platform and audience to consider. Your posts will need to consider the aesthetic of the platform where you are publishing it.

For example, 90% of Instagram users are under the age of 35 so that will affect how you present your brand. It all has to do with knowing your audience.

Know Your Audience

You have likely already done some market research for your brand, so let’s put it to good use. Once you know who your audience is, you can tailor your content and tone to appeal to them.

For example, a younger audience is more likely to respond well to memes or other humorous posts. A primarily middle-class audience is going to want to see a brand that is authentic and down-to-earth.

Stay Engaged

A consistent posting schedule is important to keep your audience engaged with your brand. When you do not post often enough, or at random times, you may lose the interest of your potential customer base.

Besides that, creating fun, interactive posts will help your audience connect with you and remember your name and services. Keep reading for some ideas.

Clever Ways to Stay Engaged

When it comes to social media, it is easy to get trapped in a cycle of posting the same thing over and over. That is why it is good to have some ideas in your back pocket that you can use to spice up your feed.

1. Recurring Post Topics

One really good way to keep up with posting and engage your audience is to have recurring post themes on a schedule, with weekly or even daily social media themes. For example, many people use “throw-back Thursday” every week and post something from the past on that day.

Get creative with your weekly topics! You could do a once a week #AMA (ask me anything) or create your own hashtag that is specific to your brand. If you want people to get to know your company better, you could do a weekly highlight of one person in your company and what they do.

2. Take a Poll

A poll is a good way to scope out some extra information about your audience while also providing a fun and memorable way for them to engage with you. You can make your poll questions serious or silly, depending on the vibe you want to create.

Consider trying a weekly poll that is relevant to current events. This type of poll will show that you are socially aware and that you care about what your audience thinks.

3. Tag a Friend

If you really want to bring new viewers to your social media feed, try a tag-a-friend post. The post itself should be something that people can relate to and compare their friends too. This content can be a joke, or something inspirational.

Then, you simply ask your audience to tag their friends who they think would enjoy the content.

Another way to use this idea is to hold a contest or giveaway. Anyone who tags a friend in the comments (or two, or three friends, you decide) is entered into the giveaway. This process is a great way to build your audience because there is a good chance that the people who are tagged will want to enter the contest as well.

4. Go Live

People spend three times longer watching a live Facebook video than they would watching a regular video. That is three times the engagement for minimal effort. There are options to go live on Facebook or Instagram stories, among others.

For a live video, you do not have to worry about editing and having perfect pacing and content. You just have to put someone interesting in front of the camera or have one of your teams cover a specific topic. You can even carry the camera with you to give a little tour of your space.

You can advertise your live video ahead of time and let people know what topic you will be covering so that your audience can intentionally sit down to watch the live feed when the time comes.

Live videos are also a great way to generate content that you can later re-purpose into video clips or an edited video.

5. Let Someone Take Over

Many social media accounts do a takeover once in a while to shake things up. This process means someone outside of your organization has access to your social media for a period of time, to post whatever they want.

Often, this is great to do with a celebrity or public figure who is somehow related to what your company does. The guest poster can answer questions, go live, or just tweet for you for a few hours.

The benefit of this strategy is that fans of the person who does the takeover will follow them to your social media feed. This option is a good way to associate yourself with someone who can bring you, new followers.

Keep Social

There are a million ideas out there for how to keep social! Your social media feed is going to be uniquely your own if you pick the ideas that work for you and your brand. Hopefully, this list gives you a good start.

Now go out and use social media to create a brand image that will benefit your company by engaging with your audience! Contact us for more information on how we can help you accomplish it.

eGlobal Web Solutions specializes in marketing your business via the digital marketplace. We use search engine optimization, social and review promotion, and Email marketing for all types of businesses from local to global. We utilize various digital marketing techniques to increase your internet presence, optimize your traffic and generate new business.