Creating a Custom WordPress Website to Increase Your ROI

Most small businesses have websites. In fact, 98% of small businesses say they do. But how do you stand out from the crowd?

Business owners who invest in a custom-built WordPress website are more likely to increase sales and generate new leads.

Here’s why:A custom WordPress website is made specifically for your business and your target audience. That means it will always work for you to get more customers because you target what your customers need and want. Plus, it will look great and be easy for your customers to use, increasing the likelihood they will move forward with a purchase.

Custom WordPress website development is an investment, but it will pay off big time. Not only will you see a return on your investment, but you’ll also be able to compete with the biggest brands out there.

So what are you waiting for? Read on to learn more about the benefits of a custom WordPress website.

The Benefits of Custom Website Development

Your website is one of the most important assets for your business. It’s the first impression potential customers will have of your company, and it’s where they’ll learn more about what you do.

That’s why website development is so important. A well-developed website will help you reach your business goals, whether those are generating leads, making sales, or growing your brand.

These are some of the many benefits of a new website built around your business. But when it comes to increasing the ROI for your business, here are the most important ones:

It’s Designed For Your Business

When you have a custom website, it’s designed for your business. That means it will be much more effective at reaching your target audience and achieving your business goals.

For example, if you want to generate leads, your website will be designed with lead generation in mind. And if you want to make sales, your website can be designed to encourage visitors to buy your products or services by making it simple for them to complete a purchase.

Make It Easier for Customers to Find You

Search engines rely on a variety of tools to go through your website and learn what information can be found on it. For instance, Google relies on search spiders to find content to fill their search results. These automated programs are scouring the Internet, reporting on the content they find on your website. A custom WordPress website will also help you reach more customers by increasing your visibility on these search engines.

Every search engine has spiders who explore websites using a crawling process. That helps them to understand what your website and pages are all about. Indexing happens when the information the spiders find on your website is deemed worthy of being included in their formal index. Those indexes feed the search results. With a custom WordPress website, it is easier and more efficient for search engine spiders to crawl and gather information.

Generate Leads

Online businesses thrive on lead generation. But generating leads is not enough. You also need to have a strong process in place to turn those leads into customers. Perhaps you are struggling to get leads in the first place, so you can’t convert them into customers. Your website should be a key part of this process. Lead generation typically includes:

Getting customers to submit an inquiry form

Talking to a chatbot

Contacting someone at your company for a live chat

Subscribing to your email newsletter

Booking a call with your sales team

WordPress offers a vast array of plugins that can help increase your lead generation and conversion ratio, making a custom WordPress website important to the lead generation that brings potential customers into your sales process.

Improve Your Brand Awareness

A custom website improves brand awareness for businesses by providing a professional and polished online presence that represents the company and its values. Your website will be the face of your company. And it will help you connect with your target audience on a deeper level.

A custom website can serve as a valuable resource for customers, providing information about products and services and helpful tips and advice.

A website also allows businesses to communicate directly with customers, creating a two-way dialogue that can strengthen the relationship between the two parties.

Build Trust and Credibility

With a custom website, you’ll be able to build trust and credibility with your target audience. A custom website design will communicate to customers that the business is professional and takes its online presence seriously.

A well-executed website helps to create a positive user experience, which can, in turn, lead to increased trust and credibility. Your site will show that you’re an authority in your industry, giving your visitors the confidence they need to do business with you.

Security and Maintenance

Custom WordPress websites are often more secure and reliable than those built using pre-made templates or themes.

WordPress plugins can also add useful features that appeal to current and potential customers, including extra security. They are developed for that business, so the code is more tailored and specific to their individual needs. That means there’s less chance of it becoming vulnerable to hacking or other security threats.

Installing a security plugin can provide additional layers of protection to your website with minimal effort. Here are just a few of the recommended WordPress security plugins:

• All in One WP Security & Firewall
• Wordfence Security – Firewall & Malware Scan
• iThemes Security
• Jetpack – WP Security, Backup, Speed, & Growth

You’ll have peace of mind knowing that your site is secure and up-to-date. You won’t have to worry about hackers or malware, and you can be confident that your website will always be available to your visitors.

Get The Results You Want

A custom WordPress website is an investment that will pay off. You’ll see a return on your investment in the growth of your business, both now and in the future.

Now that you know the benefits of custom WordPress website development, it’s time to get started on your own. When you work with a web development company, you’ll be able to create a website tailored to your business and goals. Not only will you see a return on your investment, but you’ll also be able to compete with the biggest brands out there.

That’s where eGlobal Web Solutions comes in. We can help you create a site that’s perfect for your business. We’ll work with you to understand your goals and build a website to help you achieve them.

eGlobal Web Solutions specializes in marketing your business via the digital marketplace. We use search engine optimization, social and review promotion, and Email marketing for all types of businesses, from local to global. We utilize various digital marketing techniques to increase your internet presence, optimize your traffic and generate new business.