How to Use Drip Email Campaigns to Jump Start Your Sales

Want to jump start your business sales?

As all savvy entrepreneurs know, drip email campaigns are a powerful and useful way to give you the boost you need to take your business to the next level.

In fact, timely, targeted and personalized emails can offer 20% more sales opportunities. They also help build customer loyalty and give you the chance to share your news, services and offers with current and potential clients.

What’s more, emailing is the number 1 activity people do on their smartphones and the number of international email accounts is expected to increase to over 4.9 billion by the end of 2017. In 2013, it was just 3.9 billion.

Let’s get into it!

The options are endless

There are ton of drip campaigns out there! A few suggestions:

• Educational
• New subscriber
• Competitive
• Abandoned shopping carts
• Re-engagement
• Promotional
• Training
• Courses
• Recommendations
• Welcomes

Have a strategy 

Your drip email campaign needs to have a purpose and an end goal. Ultimately, this should be to build and nurture your relationship with your customers. Have a clear strategy of how your campaign will achieve that aim.

Brainstorm ideas and then make a calendar of when and how you are going to execute them. Successful drip email campaigns are about putting out the right information at the right time.

Use fresh material

There is no point planning and executing a perfect drip email campaign if your competitors are latching onto the same concept. Make sure your campaign is unique, yet still on trend.

Entice the reader and be clever about it

Nobody likes to receive a hard sell, generic drip campaign email. Provide valuable content that people will really want to read. Show that you value their time and they will give it to you.

How can you do this?

• Each email should only have one goal. If you present the customer with too much information to decipher they will hit delete before you know it.
• Create compelling and authentic headlines.
• Don’t be too formal or too casual.

Include a call to action

Tell your customers what you want them to do, make it urgent, short and only use one CAT per email. Perhaps demonstrate how you can solve a problem or show them how to redeem a voucher or special offer on your website. You’ll need to grab their attention, engage and build trust before going in for the hard sell.

Write to ONE person

The customer needs to feel like it’s a one-to-one conversation when they open up that precious email. Everyone likes to feel special and drip campaigns should be no exception. In fact, research shows that people are far more likely to respond when called by their name.

Don’t make these common mistakes

• Use words or phrases such as ‘free, income, guarantee, increase, sales, opportunity, obligation, fast cash, don’t delete this’. Doing so will only send your carefully crafted emails straight to the spam folder.
• Spelling errors. A big no-no.
• Make assumptions about age, gender, or marital status.

Automate your emails

Pick a service provider where you can create automated email sequences allowing you to ‘set and forget’.

Conclusion

Drip email campaigns are often called ‘nurture campaigns’ or ‘life cycle emails’, and it’s easy to see why.

Automated emails experience 70.5% more open rates and 152% greater click-through rates than any business email.

They are a key component of an effective communication strategy because they allow you to nurture customers without taking up too much time.

Want to learn more about how to jump start your sales?

eGlobal Web Solutions knows that building, driving and converting leads into sales is a process that requires time and commitment. Check out 5 reasons to choose us for your digital marketing needs. View our services here.