SEO and Internet Marketing (Search Engine Optimization) is the process of optimizing a website and your overall internet presence in order for it to rank higher in Google and other search engines. In the current economic climate, it is more important than ever to find and implement the most cost-effective marketing strategies. Right now it is harder than ever for businesses to grow and succeed, and for this reason, SEO and Internet marketing can be an extremely cost effective and efficient, yet often AN undervalued marketing strategy that could yield a huge growth for your business.
Elocal Solutions offers a methodology of strategies, techniques and tactics used to increase the amount of visitors to your website. By optimizing your site you will be on the road to high-ranking placement in the search results over multiple search engines including Google, Bing and Yahoo.
Internet user’s common practice is not to click through multiple pages to find what they are looking for. Searching through pages and pages of search results can be tedious and users lose interest quickly. With SEO a website can be optimized to rank in searches and corrected in essential directing for increased internet traffic to the site. The higher a website ranks in organic search results the greater chance it will be visited by a user.
SEO helps to ensure that a site is easily and accurately accessible to a search engine and improves the chances that the site will be found by the search engine in the top results. Get your business found and increase sales, advertising and make your marketing statement on the Web. Ask about our SEO and Internet Marketing Plans for your business today.
|Head Section Order
BCI’s best practices is to ensure your web pages’ Meta tags are in the right order: Title > Description > Keywords. Remember, the information you put in these tags is used to render the title and description in the search engine results pages, and is what searchers see.
BCI methodology states Title tags should be approx. nine words, plus or minus three. You want to make sure the most important information, including top keywords, show up before the cutoff in the SERP in Google at 512 pixels, which translates to approximately 55-65 characters including spaces.
The description tag should also be mindful to include the most important info and keywords before the SERP cutoff at approximately 920 pixels wide, which translates to approximately 156 characters including spaces.
Side note: Don’t forget to make the title and description compelling as this text assists in conversions. You don’t want to waste your prime real estate in the SERP with boring copy. (Read more about the ins and outs of Meta data.
Even though Google has stated the keywords tag is not a consideration in ranking, we always include it as a best practice. We list keywords in order from longest in length to shortest in length, separated by commas.
In the body of your content, make sure your first heading tag always begins as an <h1>. Subsequent heading tags should be <h2>, <h3>, <h4>, etc., and be used as the page’s table of contents.
|Overall Word Count
The amount of words you have on a web page will vary by topic, keyword and intent. But, in general, less than 250 words is rarely recommended – especially if you’re trying to optimize for keywords. Informational web pages will almost always warrant at least 450 words. Quality content is key. Since the Google Panda Update penalizing low-quality content, avoid duplicate content and thin content and focus on robust coverage of your website topics that prove your subject matter expertise.
|Alt Attributes with Keywords
The American with Disabilities Act says you should always describe the image on the page for the vision impaired. Ensure your images have proper descriptions associated with them, and if appropriate, keywords for the page. Alt attributes are also required to validate your HTML code.
|Fully Qualified Links
If you make your links fully qualified, there’s no question by search engine spiders, browsers, etc. as to where the file is located and what it’s about. If your link looks something like “../../pagename” (a relative link), then it may result in crawl issues for some search engines. Rather than complex URLs, use fully qualified links (http://www.URL). And the site map should always have fully qualified URLs.
You want to be sure the most important code is the first thing the search engine bots crawl. You can externalize the code that gets in the way of this to ensure there aren’t unnecessary lines above the body text.
Sitewide Compliance Optimization
|XML Site Map
Your site should have an HTML sitemap, and every page should link to that sitemap, probably in the footer. You should also have an XML Sitemap you submit to search engines. (Editor’s note: You can learn how to create a sitemap in our SEO Tutorial.)
|Make Robots.txt File
It’s important this file exists, even if it’s empty. The Robots.txt file tells the search engine spiders what not to index. Also make sure the file doesn’t accidentally exclude important files, directories or the entire site (this has been known to happen!).
Webmaster Tools accounts for Google and Bing give site owners insight into how search engines view their sites with reports on issues like crawl errors and penalties. If you haven’t already set up a Google Webmaster Tools account, this article will walk you through it.
|Check Crawl Errors Reported
When a page has a crawl error, it means Google is unable to access the page. The first place to begin troubleshooting crawl errors is with the Crawl Errors Report, which can be found in the Crawl section of Google Webmaster Tool. Read more about crawl errors here.
|Google and Bing Analytics
Install and set up Google and Bing webmaster tools. Webmaster Tools offerings from both Google and Bing can offer a wealth of insight to business owners. In order to get the whole spectrum of insights, marketers must learn just what they can do with both Google and Bing Webmaster tools. Using both together allows you greater insight into the factors contributing to the success—or lack thereof—of your SEO strategy.
Local searches on mobile devices continue to grow with over 85 million people accessing local business information on their mobile phone, that’s a 63% increase since 2010. Mobile phone users are seeking out maps, driving directions, and distance to businesses during their searches, which leads to the need of Mobile Optimization. It’s estimated that over 30% of mobile phone users search for local business using local directories. Some studies have estimated that mobile users conducting local business searches are over 70% more likely to make a purchase, and the purchase made are more expensive than both PC and Laptop users. Mobile devices account for a large portion of local business searches and it’s only going to grow. As a local business owner, you now have the ability to compete with any competitor, no matter the size. The playing field has been leveled and it’s time to take advantage..
You don’t just want traffic on your website; you want quality visitors that will fill out a business lead form, sign up for a newsletter, call you, or purchase your product or service on-line. Conversion optimization relates to the action that a visitor takes on your website that will add value to your business. Your internet marketing comes down to just one thing, how to increase your sales. The fastest way to increase your sales is through conversion optimizations of the visitors you are already attracting to your website. We focus on the establishing a solid internet foundation, build a strategy specific to your needs, and execute a complete plan geared toward increasing your sales by implementing the following:
We are committed to taking the steps to understanding our clients’ needs, the market and the competition. We customize a plan that fits, not only your needs, but also your budget. Internet marketing does not have a one size fits all solution. Call or email us today for a free consultation to determine what process and venues will work right for you.
Placement in the most popular local business directories is also an essential element of success with an SEO marketing program. Not only do users visit these sites to browse, but the major search engines consider them to be a strong signal that your business is legit and worthy of high rankings. Ensuring that your business contact information is correctly displayed and accurate across directories on each search engine is imperative to being found by consumers. Incorrect information can attribute to losses, lower ranking and inconsistent results for your past or current marketing campaigns. We make sure that you are included in the directories that matter most and that your information is accurate and optimized.
SEO or search engine optimization can cover many aspects of internet marketing. Portions of SEO can be done on your website without exterior elements and on the flip side, off-site SEO can be equally as beneficial to your marketing, and is done without touching your actual website. Off-site SEO deals with all the elements of SEO-based marketing that are done outside of your site. Off-site SEO can include link building, directory listings and keyword analysis. Proper use of your content, keywords and website headings allows your business and site information to be made available across the World Wide Web and searchable via relevant keywords pertaining to the services, information or categories related to your business.