DIGITAL MARKETING SERVICES FOR TODAY’S BUSINESSES
World Class Expertise and Solutions
eLocal Web Solutions is your online digital marketing agency, providing local and nationwide businesses with the most effective online marketing solutions for their industry.
REQUEST A WEBSITE AUDIT
Why you need a website audit
- Choose a date & time on the calendar below.
- Answer the questions asked on the next page.
- We will text you to confirm your appointment.
- Plan on spending about an hour on Zoom with us going over the audit.
- At your request, we will schedule a second meeting to give you a quote to update/fix/replace your website.
OUR AUDITS ARE MORE THOROUGH THAN THE IRS’S
Every Level 10 Website Audit takes hours to perform, so we can provide you with ALL the information you need to make a decision about your site. Here are the individual elements of the findability and conversionability sections of the audit…
TECHNICAL SEO
This step involves checking site speed, website security (SSL certificate), URL structure, and navigation structure.
LOCAL SEO
A findable website needs pages dedicated to your service areas. We see if your service-areas section includes unique content, details about your individual services, reviews from customers in specific locations, and more.
KEYWORD RANKING
We do a deep dive into your keyword rankings for both your physical location and your services areas.
META
This is an analysis of your meta titles and descriptions to see if they are A) present, B) optimized, and C) the proper length.
CONTENT OPTIMIZATION & STRUCTURE
Properly structured content uses H1-H4 headers in proper order, includes optimal keywords, has a strong call to action, contains optimized images, and much more.
DIGGABLE CONTENT
Since “time on page/site” is such an important metric to Google, your website should have a large quantity of interesting and relevant content that actual humans will want to read. The content’s placement on your site should also be easy to spot, even when people aren’t looking for it.
OFF-PAGE SIGNALS
Your business listing must be consistent across the web. We check your social media setup and optimization to see if your information is uniform among websites like Facebook, Google Business, and YouTube.
NEGATIVES
We subtract points for things that can negatively impact your findability, including keyword stuffing, missing coda scheme, confusing website structure, and lack of mobile friendliness.
IDENTITY
We check to see if your website instantly and definitively communicates who you are with power, precision, and passion. Your Identity should be obvious on every single page.
DIGGABILITY
Your website should contain an abundance of Identity-supporting, highly engaging content in the form of blog posts, videos, case studies, and more. Diggable content should be placed on the site in a way that is findable from every page, and blog pages should position additional diggable content in an obvious, impossible-to-miss way.
SOCIAL PROOF, EVIDENCE & REPUTATION
Your website MUST have plenty of social proof, including easy-to-find customer reviews, customer references, project photos, and endorsements. Claims about product superiority should be supported with articles, infographics, and videos.
ENGAGEMENT
This section determines how professional, attractive, and easy to navigate your website is. The better these elements, the longer your website visitors will stay engaged.
NEGATIVES
We mark your website down for conversion-hindering elements like overuse of engagement tools, too much reliance on discounts/specials, slow loading times, keyword stuffing, and poor mobile friendliness.