3 Instagram Updates to Incorporate Into Your Social Marketing Campaigns

As we launch into the all-important Q4, it’s time to maximize your social marketing campaigns, which are a critical part of your digital marketing plan for the upcoming holidays.

Instagram recently announced new updates you’ll want to familiarize yourself with in order to make the most of your marketing efforts.

While the current updates don’t have any mind-blowing new features, they do have valuable enhancements of current Instagram features you’ll be able to utilize.

The September 2017 Instagram updates provide a boost in functionality and flexibility, helping make your social marketing campaigns simpler and more effective.

Let’s take a look at some of the enhancements, including gallery updates, threaded comments, and Facebook engagement.

Exciting Updates to the Gallery

Earlier this year, Instagram gave us the function of sharing more than one image or video in a post. At that time, those images were required to be in square format.

With this new update, you’ll be able to post multiple pics or videos in a single post, using portrait or landscape formats.

While this isn’t a ground-breaking change, it gives you more flexibility with the content you post. In the last few months, you would have needed to create multiple posts depending on if your images were portrait or landscape. This update will prevented this hassle.

Threaded Comments Will Help Your Social Marketing Campaigns

What looks like a minor update is actually rather significant. The update to threaded comments will increase engagement on your site, which is the goal of most social marketing campaigns.

What exactly are threaded comments? In the past all comments were posted in order. When a user replied to someone but other users commented in-between, those direct conversations were broken.

Threaded comments will now appear in the same format that Facebook currently uses. This makes it much easier to communicate with followers through organized conversations.

Facebook Engagement

With this update, you now can monitor and respond to your Instagram engagement through Facebook pages and profiles.

This eliminates the need to bounce back and forth between different sites to manage your social marketing campaigns.

Facebook and Instagram are the two big hitters when it comes to B2C social campaigns. It’s a great feature to be able to manage both sets of engagement from the same platform.

Wrap Up on These Updates

While the current batch of Instagram updates may not be particularly exciting, they will be effective tools in your upcoming marketing campaigns.

Contact us today to further discuss your social marketing campaigns and how we can help you bring them to the next level!