Are your SEO rankings faltering? Has your website been pushed back to the second or third search result page for all your favorite keywords? Your SEO campaign may need some extra juice.
Read on to see where your campaign could use some extra attention.
Do Your Research
Research is the biggest key to boosting your SEO campaign. To choose keywords effectively, create useful content and successfully build links. You need to understand your audience.
Examining user behavior will help you understand where and why you’re losing out on sales or driving users from your website.
If you haven’t already, make sure you have a good understand of analytics and how to use Google webmaster tools. They’ll be the key to your website’s success.
Choose Longer Keywords
Keywords that are longer than two words are called “long-tailed.” They’re more specific than a short keyword phrase.
Long-tailed keywords are effective since they have less competition. Short, generic keywords (i.e.”buy books”) are going to compete with a million online booksellers. Something more specific (i.e.”buy books in Las Vegas”) has less competition and narrows it down to your audience.
Ensure Your Website is Fast and Easy to Navigate
If a person leaves your website quickly because it’s slow or they can’t find what they’re looking for, you lose a sale.
What you might not know is that this also affects your SEO ranking. Search engines notice if users bounce in thirty seconds and take note.
The assumption is that it must not be a very good website if a user leaves quickly, Let’s face it – if it takes a long time for your customer to find what they’re looking for, they probably won’t stick around.
Build Better Links
Links are incredibly important but can be difficult to keep up with. Backlinks break or become outdated, and a stale link won’t help anyone’s SEO campaign.
Some people believe links are the number one ranking factor, so it’s worth plenty of attention.
Some ways to build better links include:
- Write testimonials for other websites
- Write a guest post
- Start a blog and earn links for your high-quality content
- Build relationships with other websites
Create Useful Content
Creating useful content is one of the best ways for your site to get attention. Even one insightful post will get linked to again and again, driving customers to your page.
On top of that, if your content is useful, it will make customers stay on your web page longer. You will also grow to be an authority on the subject related to your business.
Wrapping Up Your SEO Campaign
Your SEO campaign needs to keep all the loose ends and details together. If you let one aspect of your website slide, it can reduce the effectiveness of all the rest. Your campaign is only as strong as the weakest link.
If you’re feeling overwhelmed by all this, contact us to find out more about how to best increase your SEO ranking.
E-Local Solutions specializes in marketing your business via the digital marketplace. We use search engine optimization, social and review promotion, and Email marketing for all types of businesses from local to global. We utilize various digital marketing techniques to increase your Internet presence, optimize your traffic and generate new business.