Facebook has become so ubiquitous that it’s hard to remember how we used to spend time on the Internet.
In the race to boost your social media presence, you may be forgetting the most important part of Internet marketing – your email list.
Email database marketing remains an effective form of Internet marketing and lead generation.
In order to have a successful email campaign, you need the right list.
In this article, we’ll walk you through 4 helpful tips on how to build the kind of list that will take your email marketing to the next level.
- Make It Easy to Sign Up
If someone is visiting your website, there’s a good chance that they’re interested in what you’re selling, right?
If they’re already looking at your company, they’ll probably want to keep up with any updates. They might even be asking themselves, “How can I know more about this business?”
Answer their question before they even ask it with an easy-to-find button right on your website.
Make it eye-grabbing, but not too overpowering. A lightbox pop-up is a great way to catch eyes while minimizing disruption of the user experience.
Other options can include a pop-up when the user reaches the bottom of your content, a sticky bar at the top of the page, a dedicated landing page or requiring an email address in exchange for something you’re supplying the user, such as a whitepaper or downloadable e-book.
The pop-up box should have a bare minimum of mandatory fields including “First Name” and “Email Address”. The first name is used for sending out personalized emails.
- Make It a Priority to Segment and Target Lists
Since not all consumers are the same, it’s a good idea to segment lists based on what a customer likes. For example, if a customer clicked on a specific problem that you’ve given tips on, they may be more interested in how to solve those types of issues.
In a future email, you can personalize this message with their first name and customize it for them by addressing their wants and needs.
Furthermore, make it a practice to routinely clean your lists for duplicate or dead accounts and unsubscribe requests.
- Make It Shareable
Even in the digital age, there’s no advertising as effective as word-of-mouth.
Have you ever found a product or service that changed your life? Chances are you didn’t stay quiet about it.
Your customers know what their friends prefer. If you send an email with valuable content, they’ll want to pass it on to their friends and family.
Give them a way to share it. Add a button to the email that allows them to share that email on their social media timelines and watch the new email addresses come pouring in.
Additionally, encourage your existing subscribers to refer new people to your list by offering them a reward or an “email only” discount for quality, confirmed email addresses.
- Make It a Game
Everyone loves a giveaway.
Use it to your advantage. Create a contest that requires users to sign up for your email list to enter. Gamification as a marketing strategy has been around for a few years but is still highly effective. If done correctly, you build a large, engaged email list that looks forward to getting your emails in their inbox.
It’s also a great way to merge your email and social media marketing strategies into a unified campaign. Email recipients can earn more chances to win whatever you’re offering by following you on social media and vice versa.
Boost Your Email Marketing List
Your email list is still the most powerful part of any digital marketing plan. However, without the right list, your email blasts will fall on deaf ears.
If you need help with your email marketing, boosting social media reach or if your website could use a facelift, contact us today.
E-Local Solutions specializes in marketing your business via the digital marketplace. We use search engine optimization, social and review promotion, and Email marketing for all types of businesses from local to global. We utilize various digital marketing techniques to increase your Internet presence, optimize your traffic and generate new business.