How to Get Better Search Results for Your Website

Showing up in search results can be tough. Even if you have an established business with a loyal customer base, it can still be a challenge to get your website to the top of the search results page.

Thankfully, there is hope. With a little work and a firm foundation to build on, you can get your website in front of the right people.

If you are trying to move the needle on your site’s search performance, read on for a closer look at 5 ways to get better search results for your website.

1. Make it Easy for Search Engines to Find You

Before you do anything else, it is very important for you to help Google find and index your website properly.

The best way to do this is to create an account with Google’s Search Console tool and submit a sitemap for your website. This submission will help Google better understand your website and help you troubleshoot any problems or errors Google finds. You can also monitor your search performance with Search Console.

Do not forget to submit your site to Bing’s WebMaster tool as well. Bing still makes up more than 20% of desktop web searches.

2. Use Links (and Website Structure) that Make Sense

Another simple way to improve your website’s search performance is to use a link structure that makes sense to real live human beings.

If you have the ability to change how your links are named, do not just let your website use the date or a set of numbers for your pages. Instead, use the name of the page, the product, or service on the page.

3. Target the Right Keywords

Keywords have been an integral part of SEO for as long as people have attempted to improve their search rankings.

Long gone are the days when a website or page could focus on a single keyword. To do well, you need to target the actual phrases people are using in their searches.

Instead of trying to rank for a single word, like “plumber,” try “best plumber in Boston.”

4. Boost Your Site Speed

One of the most important elements of search performance is website speed. No one likes a slow website—not even Google.

Make sure your images and other content are optimized for speed while still looking great. Check your speeds with Google’s PageSpeed Insights.

5. Local Businesses: Use Google MyBusiness

If you operate a local business and want to be found in local search results, like Google Maps, you must create a Google MyBusiness page for your business.

Adding your business to Google MyBusiness will help locals know exactly where you are and help ensure that Google will show searchers your business when they are nearby.

The Key to Better Search Results for Your Website

The path to better search results for your website does not have to be difficult. Start taking small steps today so your business will perform better tomorrow.

Need help improving your website’s search performance? Get in touch with us today.

eGlobal Web Solutions specializes in marketing your business via the digital marketplace. We use search engine optimization, social and review promotion, and Email marketing for all types of businesses from local to global. We utilize various digital marketing techniques to increase your internet presence, optimize your traffic and generate new business.