Marketing During COVID-19: 5 Ways to Gauge Your Audience

These are unprecedented times. Never before has there been a pandemic that has essentially forced the entire world to adjust. Only a few months ago, life was basically put on pause while the world figured out how to handle COVID-19 moving forward.

While the marketplace has come a long way since then, companies are still trying to make adjustments on the fly. It is important to be conscientious of how this pandemic has affected your clients and alter your marketing strategies accordingly.

See below for several ways that you can integrate socially responsible marketing techniques into your marketing plan. Marketing during COVID-19 takes a refined approach.

1. Hunker Down on Social Media

Never before has there been a better time for your company to connect with its target market. They are hurting, and you need to do all you can to put a smile on their face.

It can help you connect with your clients and be useful for building your brand and ensuring customer loyalty.

If you have never been one to use social media for your business, now is the time to start. It is best to find the social media platform that your target market is most engaged with as a starting point.

That way, you can spend all your extra time researching marketing techniques, how to grow your consumer base, how to stay engaged with them, advertising opportunities, and so on.

Once you have mastered the first platform, you can add another outlet to your repertoire or stick to the one where you have had success. Wherever your company is on social media, your loyal customers will find you.

2. Audit Your Current Website

If this pandemic has taught us anything, self-reflection can be a handy tool in business and life. If you have not done so already, use this time to evaluate the way you are currently marketing your business.

Start with your website. Is it easy for your clients to navigate? Is it mobile-friendly? Are you using high-quality images? Do you use keywords in your content? Do the pages take longer than 3 seconds to load?

Your company’s website plays a vital role in the success of your marketing plan. Think of your marketing plan as a giant spider-web. Smackdab in the middle of that web would be your website. It is the nucleus of all your digital marketing initiatives.

Also, take the time to look at the content on your site. Is the tone of voice reflecting your brand correctly? If a customer comes across your website for the first time, would they immediately understand your brand or be confused by the details?

Be sure to reach out to a website development service right away. This service can help you create a fully-optimized website that you and your clients will love.

3. Give Back to Your Customers

No company has come out of this pandemic unscathed. You have undoubtedly lost some clients along the way.

Maybe your B2C clients do not have the discretionary income they once had and cannot purchase your products. Perhaps some of your B2B clients have gone out of business or are barely finding a way to make ends meet.

No matter what the situation, you can provide them with the help that they need. In times like these, the best marketing tactics are the selfless ones. Tactics that show you are not just in business to make money but to care for your customers.

Gather all of your management and executive staff together and brainstorm different ways to use your products/services to give back.

For example, if your company provides loans, give temporary relief to those that are paying your company back for loans they’ve taken out.

4. Adjust Your Social Media Approach

Put yourself in the shoes of your target market for a second. Imagine opening the app to your Instagram page, and seeing a company you follow is pitching one of their products on a post.

That kind of approach can come off as “heartless” to your audience. These customers will view it as an inconsiderate attempt to make more money for yourself while they struggle to make it.

For that reason, you need to be more refined in your social media advertising strategies. Use posts to spread positivity, sound advice, and encouragement to your customers with no strings attached.

You can advertise on social media in more subtle ways that will gain your clientele’s approval. For example, you can use options, such as Facebook ads, your Instagram Stories, etc., to market different deals and promotions.

5. Focus on Your Loyal Customers

Pandemic or not, a majority of your sales will always come from clients that you have retained. For that reason, it is essential to use this time and build a relationship with your clientele.

Give them as much “free help” as possible. Gear your blog articles to help them map out their most significant pain points during this time, offer them more discounts and send more email campaigns to drive sales.

Now is the time to focus on protecting the relationships that you have already built. If you take care of your clientele, they will take care of you!

Try These Socially Responsible Marketing Tactics for Yourself

Now that you have seen different socially responsible marketing methods that will pay off during this time be sure to use them to your advantage.

Be sure to read this article in order to learn more about three ways to use your marketing platform to keep your customers up to date.

For more inquiries, please be sure to reach out via our contact us page, and we will be happy to assist you further.

eGlobal Web Solutions specializes in marketing your business via the digital marketplace. We use search engine optimization, social and review promotion, and Email marketing for all types of businesses from local to global. We utilize various digital marketing techniques to increase your internet presence, optimize your traffic, and generate new business.