Chatbots have become a transformative tool for businesses, revolutionizing sales and client support with their efficiency and accessibility. With 67% of global consumers interacting with chatbots in the past year, these tools have earned widespread trust and familiarity. Capable of handling 70% of conversations, chatbots streamline routine tasks like answering FAQs, troubleshooting, and gathering customer…
Are you a B2C business looking to maximize your return on investment and improve the overall performance of your website? Look no further. A website technical audit is the answer you’ve been searching for. In today’s digital age, a strong online presence is crucial for the success of any B2C business. However, simply having a…
If you’re a small business owner, website manager, or entrepreneur, you’re probably always on the lookout for ways to increase your website’s business. However, while your website works around the clock to engage clients, you and your staff likely cannot. Around-the-clock availability simply isn’t a possibility for most business owners. But this function would allow…
In today’s economy, finding your customers means ensuring you are at the top of the list when they open their favorite search engine. Getting to the top for community-based businesses includes increasing your local online presence. With that in mind, let’s focus on ways that local SEO efforts can positively influence your target audience and…
Local search engine optimization, or SEO, focuses on helping your business be more visible in local search results on Google and other search engines. All companies that operate within a physical location or defined geographical area can benefit from emphasizing local SEO strategies in their digital assets. Local SEO strategies can increase the foot traffic…
The importance of leveraging Google as part of your marketing plan cannot be understated. Google still holds over 92% of the overall search engine market share, with an average of 5.8 billion daily searches. While some of these searches are general information searches, many others are people looking to connect with companies that can fulfill…
Throughout the year, Google has released multiple core algorithm updates, which can significantly impact search rankings. This impact means it is vital for marketers and businesses to understand how Google algorithm updates can impact their ability to effectively reach customers by ranking higher in search results. While Google performs regular algorithm updates, those completed in…
Artificial intelligence capabilities have grown by leaps and bounds in recent years. Currently, the amount of data you can get from platforms like ChatGPT is astounding. But that is a benefit that only external users see. There is a lot that AI is doing behind the scenes to analyze the data and present it in…
Artificial intelligence is becoming more integrated with daily activities than ever before. Its presence is pervasive and undeniable and especially integral to modern advertising. In recent years, AI has been predominantly used to analyze data and carry out repetitive tasks, but AI can go far beyond that to deliver precise and optimized ad targeting. Understanding…
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