Digital Marketing: Types, Challenges, and Benefits

Digital Marketing: Types, Challenges, and Benefits

Digital marketing is an essential part of any modern brand. This process involves creating a brand identity that consistently tells your company’s story and mission across all digital channels. And while digital branding may seem straightforward, creating a strong and positive digital presence can be much more challenging than it seems. This article outlines the…

Why is a Google Business Profile Important for Your Business

Why is a Google Business Profile Important for Your Business

Digital marketing is about how best to reach your target audience in today’s market. If you are like most small or medium-sized business owners, digital marketing may not be one of your strengths, but it’s a vital part of modern commerce. But with so many niche online groups and platforms, attracting the attention you want…

How to Optimize for Local Voice Search on Alexa, Siri, Google, and Cortana

How to Optimize for Local Voice Search on Alexa, Siri, Google, and Cortana

Today, walking down the street, you see people using their smartphones to access information about the weather, the latest sports scores, and local businesses. They want to know the hours of operation, what products are offered, the menu, your location, and more. The variety of questions is endless. Take your business a step further and…

Is Google Against AI-Generated Content?

Is Google Against AI-Generated Content?

As artificial intelligence capabilities continue to expand, we see it affecting many more aspects of daily life. Recently, a ton of media has focused on apps like Chat GPT and Neuraltext that claim to respond to text-based questions by generating natural language responses. Creating unique content can be incredibly time-consuming, and hiring writers is often…

How to Build a Social Media Marketing Strategy for My Business

How to Build a Social Media Marketing Strategy for My Business

Digital marketing is an ever-evolving industry. With new technologies emerging every day and consumer preferences constantly changing, it can be challenging to stay ahead of the competition in digital marketing. Social media is one component of most companies’ larger digital marketing plans. However, when social media marketing strategies are done well, they can be highly…

Digital Marketing: Is Your Website Data Collection Practice Compliant?

Digital Marketing: Is Your Website Data Collection Practice Compliant?

Have you taken a complete account of your website? Checked for security, corrected wording, and even ensured that you were in compliance with ADA. Have you thought about your digital marketing and the data you collect to ensure that you attract the right customers, use the right keywords, get found on search engines, and even…

Why a Digital Marketing Plan is Critical to Growing Your Business

Why a Digital Marketing Plan is Critical to Growing Your Business

Many small business owners recognize the challenges of keeping a business operational in extreme economic conditions. Throughout the COVID-19 pandemic and subsequent economic turbulence, many small business owners have been fighting to keep their doors open. But as stability returns, it’s worth identifying ways to not only keep your business open but help it grow…

Creating a Custom WordPress Website to Increase Your ROI

Creating a Custom WordPress Website to Increase Your ROI

Most small businesses have websites. In fact, 98% of small businesses say they do. But how do you stand out from the crowd? Business owners who invest in a custom-built WordPress website are more likely to increase sales and generate new leads. Here’s why:A custom WordPress website is made specifically for your business and your…