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Many small business owners recognize the challenges of keeping a business operational in extreme economic conditions. Throughout the COVID-19 pandemic and subsequent economic turbulence, many small business owners have been fighting to keep their doors open. But as stability returns, it’s worth identifying ways to not only keep your business open but help it grow…

Most small businesses have websites. In fact, 98% of small businesses say they do. But how do you stand out from the crowd? Business owners who invest in a custom-built WordPress website are more likely to increase sales and generate new leads. Here’s why:A custom WordPress website is made specifically for your business and your…

The California Consumer Privacy Act, or CCPA, was passed in 2018 and became effective on January 1, 2020. Given the potential for non-compliance penalties, understanding this law is vital for any business that sells to California residents. Here is what you need to know and how to ensure your company is in website compliance as…

Links are one of the top criteria that the Google algorithm considers when ranking websites. As such, you need to implement a link-building strategy to improve your authority and SEO. It’s not an easy task, and can take time to see results, but it’s a crucial part of any digital marketing strategy. Here’s why you…

Did you know that Facebook has almost 3 billion users? That’s billions of eyeballs that could be viewing your ad, looking at your logo, and buying your products or services. Facebook is just one of the many social media marketing platforms you can use for digital marketing. Social media ads are versatile, targeted, and effective….

Today, your business is not just competing with the local businesses around the corner. You are competing with businesses from around the globe. To be able to grow your business effectively, your digital marketing plan needs to incorporate more than just a local strategy. The right SEO strategies can build brand awareness, boost website traffic,…

In today’s fast-paced marketing world, many business owners and leaders understand that a content marketing campaign can be vital to their overall strategy. However, the process of starting one can be a bit intimidating. For this reason, we have provided a detailed guide to elements that any business owner will likely want to consider before…

Digital marketing is a critical part of your arsenal for helping your business grow. It allows you to connect with your target audience, giving them information about your business and answering their questions. Your digital marketing can also be used to make it easier for your customers to find you when they are running errands,…

Shortly after the onset of the pandemic, marketers across the world had to rethink their strategy and arm themselves with new marketing tools to reach customers in a very different environment. With many more people working from home, digital marketing became much more refined and played a larger part in the overall marketing strategy for…