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One of the most effective forms of digital marketing is social media. Your business platforms allow you to join the conversation with top thought leaders, share relevant information about your company and open doors to new customers. No matter your business, using a hashtag can be key part of your strategy. It provides direct access…

As we launch into the all-important Q4, it’s time to maximize your social marketing campaigns, which are a critical part of your digital marketing plan for the upcoming holidays. Instagram recently announced new updates you’ll want to familiarize yourself with in order to make the most of your marketing efforts. While the current updates don’t…

It should come as no surprise that 97% of marketers use social media. They do so because it works. Social media marketing, however, involves much more than simply posting updates. If you don’t have a strategic social media marketing plan in place, you’ll be one of many who throw their time, money, and sanity into…

Are you in the process of fleshing out digital marketing tactics for your business? Did you know 88% of companies use social media for marketing? With so many businesses on social media and even more consumers using the internet, it goes without saying that a solid digital strategy is a must. As the digital space…

“Own your back yard.” The idea of “owning your back yard” is local optimization. It’s the idea that you can stick to providing services and products to local customers, become successful, and keep costs low. Instead of competing with a global, corporate powerhouse you’re competing with other small business owners. Local Optimization: What has Worked Immediately, you…

Want to jump start your business sales? As all savvy entrepreneurs know, drip email campaigns are a powerful and useful way to give you the boost you need to take your business to the next level. In fact, timely, targeted and personalized emails can offer 20% more sales opportunities. They also help build customer loyalty and give…

By now, you know the importance of search engine optimization for your business. Good SEO is key for the success of any business, especially when it comes to local SEO. Local search majorly influences your customer numbers. The convenience of the internet allows customers to simply search ” near me.” Since 75% of search engine users never…

Did you know that Search engine optimization marketing, also known as SEO marketing, is vital to your business. We live in the digital age, and that means that your business needs to have a positive presence on the web. However, this can feel like an overwhelming task if you have never marketed your company towards…