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Digital marketing is an ever-evolving industry. With new technologies emerging every day and consumer preferences constantly changing, it can be challenging to stay ahead of the competition in digital marketing. Social media is one component of most companies’ larger digital marketing plans. However, when social media marketing strategies are done well, they can be highly…

Have you taken a complete account of your website? Checked for security, corrected wording, and even ensured that you were in compliance with ADA. Have you thought about your digital marketing and the data you collect to ensure that you attract the right customers, use the right keywords, get found on search engines, and even…

A well-designed website that attracts people is one of your company’s most significant assets. It is the foundation of your online presence and, in many instances, your company’s first touch point with new customers. And while many business owners understand that a great website is vital to business, they may need help understanding how website…

Many small business owners recognize the challenges of keeping a business operational in extreme economic conditions. Throughout the COVID-19 pandemic and subsequent economic turbulence, many small business owners have been fighting to keep their doors open. But as stability returns, it’s worth identifying ways to not only keep your business open but help it grow…

Most small businesses have websites. In fact, 98% of small businesses say they do. But how do you stand out from the crowd? Business owners who invest in a custom-built WordPress website are more likely to increase sales and generate new leads. Here’s why:A custom WordPress website is made specifically for your business and your…

The California Consumer Privacy Act, or CCPA, was passed in 2018 and became effective on January 1, 2020. Given the potential for non-compliance penalties, understanding this law is vital for any business that sells to California residents. Here is what you need to know and how to ensure your company is in website compliance as…

Links are one of the top criteria that the Google algorithm considers when ranking websites. As such, you need to implement a link-building strategy to improve your authority and SEO. It’s not an easy task, and can take time to see results, but it’s a crucial part of any digital marketing strategy. Here’s why you…

Did you know that Facebook has almost 3 billion users? That’s billions of eyeballs that could be viewing your ad, looking at your logo, and buying your products or services. Facebook is just one of the many social media marketing platforms you can use for digital marketing. Social media ads are versatile, targeted, and effective….

Today, your business is not just competing with the local businesses around the corner. You are competing with businesses from around the globe. To be able to grow your business effectively, your digital marketing plan needs to incorporate more than just a local strategy. The right SEO strategies can build brand awareness, boost website traffic,…