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Digital marketing is about how best to reach your target audience in today’s market. If you are like most small or medium-sized business owners, digital marketing may not be one of your strengths, but it’s a vital part of modern commerce. But with so many niche online groups and platforms, attracting the attention you want…

Today, walking down the street, you see people using their smartphones to access information about the weather, the latest sports scores, and local businesses. They want to know the hours of operation, what products are offered, the menu, your location, and more. The variety of questions is endless. Take your business a step further and…

As artificial intelligence capabilities continue to expand, we see it affecting many more aspects of daily life. Recently, a ton of media has focused on apps like Chat GPT and Neuraltext that claim to respond to text-based questions by generating natural language responses. Creating unique content can be incredibly time-consuming, and hiring writers is often…

Digital marketing is an ever-evolving industry. With new technologies emerging every day and consumer preferences constantly changing, it can be challenging to stay ahead of the competition in digital marketing. Social media is one component of most companies’ larger digital marketing plans. However, when social media marketing strategies are done well, they can be highly…

Have you taken a complete account of your website? Checked for security, corrected wording, and even ensured that you were in compliance with ADA. Have you thought about your digital marketing and the data you collect to ensure that you attract the right customers, use the right keywords, get found on search engines, and even…

A well-designed website that attracts people is one of your company’s most significant assets. It is the foundation of your online presence and, in many instances, your company’s first touch point with new customers. And while many business owners understand that a great website is vital to business, they may need help understanding how website…

Many small business owners recognize the challenges of keeping a business operational in extreme economic conditions. Throughout the COVID-19 pandemic and subsequent economic turbulence, many small business owners have been fighting to keep their doors open. But as stability returns, it’s worth identifying ways to not only keep your business open but help it grow…

Most small businesses have websites. In fact, 98% of small businesses say they do. But how do you stand out from the crowd? Business owners who invest in a custom-built WordPress website are more likely to increase sales and generate new leads. Here’s why:A custom WordPress website is made specifically for your business and your…

The California Consumer Privacy Act, or CCPA, was passed in 2018 and became effective on January 1, 2020. Given the potential for non-compliance penalties, understanding this law is vital for any business that sells to California residents. Here is what you need to know and how to ensure your company is in website compliance as…