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Google Analytics 4, or GA4, is the latest version of Google Analytics available. GA4 represents a significant departure from previous versions of Google Analytics by using different data structures and data collection logic. This article reviews the new features and differences that users of Google Analytics 4 can expect and how your internet marketing service…

You’re a business owner, which means you understand how vital it is to have a strong brand identity. Your brand is what distinguishes you from your competition, and it’s what your audience uses to recognize and remember you. That said, brands can become stale and outdated over time. That’s why refreshing your brand is essential…

No matter what industry you are in, it’s highly likely that the market is much more competitive than it has been in years past. Businesses are evolving faster, profit margins are slimmer, and greater efficiency is expected. Unfortunately, you will quickly be out of business if you can’t keep pace with your competition. But how…

Digital marketing is an essential part of any modern brand. This process involves creating a brand identity that consistently tells your company’s story and mission across all digital channels. And while digital branding may seem straightforward, creating a strong and positive digital presence can be much more challenging than it seems. This article outlines the…

Digital marketing is about how best to reach your target audience in today’s market. If you are like most small or medium-sized business owners, digital marketing may not be one of your strengths, but it’s a vital part of modern commerce. But with so many niche online groups and platforms, attracting the attention you want…

Today, walking down the street, you see people using their smartphones to access information about the weather, the latest sports scores, and local businesses. They want to know the hours of operation, what products are offered, the menu, your location, and more. The variety of questions is endless. Take your business a step further and…

As artificial intelligence capabilities continue to expand, we see it affecting many more aspects of daily life. Recently, a ton of media has focused on apps like Chat GPT and Neuraltext that claim to respond to text-based questions by generating natural language responses. Creating unique content can be incredibly time-consuming, and hiring writers is often…

Digital marketing is an ever-evolving industry. With new technologies emerging every day and consumer preferences constantly changing, it can be challenging to stay ahead of the competition in digital marketing. Social media is one component of most companies’ larger digital marketing plans. However, when social media marketing strategies are done well, they can be highly…

Have you taken a complete account of your website? Checked for security, corrected wording, and even ensured that you were in compliance with ADA. Have you thought about your digital marketing and the data you collect to ensure that you attract the right customers, use the right keywords, get found on search engines, and even…