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Local search engine optimization, or SEO, focuses on helping your business be more visible in local search results on Google and other search engines. All companies that operate within a physical location or defined geographical area can benefit from emphasizing local SEO strategies in their digital assets. Local SEO strategies can increase the foot traffic…

The importance of leveraging Google as part of your marketing plan cannot be understated. Google still holds over 92% of the overall search engine market share, with an average of 5.8 billion daily searches. While some of these searches are general information searches, many others are people looking to connect with companies that can fulfill…

Throughout the year, Google has released multiple core algorithm updates, which can significantly impact search rankings. This impact means it is vital for marketers and businesses to understand how Google algorithm updates can impact their ability to effectively reach customers by ranking higher in search results. While Google performs regular algorithm updates, those completed in…

Artificial intelligence capabilities have grown by leaps and bounds in recent years. Currently, the amount of data you can get from platforms like ChatGPT is astounding. But that is a benefit that only external users see. There is a lot that AI is doing behind the scenes to analyze the data and present it in…

Artificial intelligence is becoming more integrated with daily activities than ever before. Its presence is pervasive and undeniable and especially integral to modern advertising. In recent years, AI has been predominantly used to analyze data and carry out repetitive tasks, but AI can go far beyond that to deliver precise and optimized ad targeting. Understanding…

The length of an ideal SEO blog post has been a hot topic across internet marketing service providers since SEO initially gained popularity. And while many experts (and some non-experts) are willing to offer advice, the reality is that it’s a complex question with a somewhat complex answer. Many people will tell you that a…

Google Analytics 4, or GA4, is the latest version of Google Analytics available. GA4 represents a significant departure from previous versions of Google Analytics by using different data structures and data collection logic. This article reviews the new features and differences that users of Google Analytics 4 can expect and how your internet marketing service…

You’re a business owner, which means you understand how vital it is to have a strong brand identity. Your brand is what distinguishes you from your competition, and it’s what your audience uses to recognize and remember you. That said, brands can become stale and outdated over time. That’s why refreshing your brand is essential…

No matter what industry you are in, it’s highly likely that the market is much more competitive than it has been in years past. Businesses are evolving faster, profit margins are slimmer, and greater efficiency is expected. Unfortunately, you will quickly be out of business if you can’t keep pace with your competition. But how…