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Shortly after the onset of the pandemic, marketers across the world had to rethink their strategy and arm themselves with new marketing tools to reach customers in a very different environment. With many more people working from home, digital marketing became much more refined and played a larger part in the overall marketing strategy for…

Digital marketing can consist of a complex mixture of different techniques to reach individuals on their mobile devices. It often involves using diverse marketing materials and strategies, including social media, paid and organic marketing, and search engines. Social media strategies may be successful because they can refine users to the point where you can be…

Any business owner knows that calculating a return on investment, or ROI, is essential in understanding how to best use available funds to support long-term profitable growth. ROI data is a great way to ensure your investments are working for you rather than draining funds without enhancing your business. A good ROI can look different…

Search engine optimization (SEO) provides us with ways to improve organic search results. And in this highly digitized market, SEO strategies are critical for improving the quality and quantity of visitors to your website, resulting in better sales. But local SEO is far more than just focusing on keywords and content. It also requires well-designed…

According to the United States Census Bureau, at least 40 million Americans currently live with a disability. With such a large segment of the population, it’s hard to believe that many professional websites still have no provisions for Americans with Disabilities. The failure of many companies to address ADA compliance is only hurting their own…

Email marketing has an ROI of 122%. That is excellent news for your business! There is a vast demographic of people waiting to be reached by email. Even the rise of social media has not knocked email marketing off the top spot for ways to reach clients and make sales. You just need to nail…

Are you using email marketing to reach out to your target audience effectively and efficiently? This type of marketing is a great way to retain your customer base by sending them special offers and other exciting announcements. However, to successfully carry out this strategy, you will need a targeted email list of subscribers. For some…

Email marketing is one of the oldest methods of digital marketing and the most reliable. As soon as people created email addresses, businesses began sending them newsletters and sales emails, hoping to improve traffic and sales for their websites and brick and mortar businesses. Much has changed since those early days, and an optimized email…

It should come as no surprise that you will need to implement a reliable sales strategy in order to maximize your sales performance. However, many entrepreneurs neglect the utility that website builder services can provide. To clarify, this involves optimizing your user experience in order to facilitate the most significant number of sales. Let’s take…