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Links are one of the top criteria that the Google algorithm considers when ranking websites. As such, you need to implement a link-building strategy to improve your authority and SEO. It’s not an easy task, and can take time to see results, but it’s a crucial part of any digital marketing strategy. Here’s why you…

Did you know that Facebook has almost 3 billion users? That’s billions of eyeballs that could be viewing your ad, looking at your logo, and buying your products or services. Facebook is just one of the many social media marketing platforms you can use for digital marketing. Social media ads are versatile, targeted, and effective….

Today, your business is not just competing with the local businesses around the corner. You are competing with businesses from around the globe. To be able to grow your business effectively, your digital marketing plan needs to incorporate more than just a local strategy. The right SEO strategies can build brand awareness, boost website traffic,…

In today’s fast-paced marketing world, many business owners and leaders understand that a content marketing campaign can be vital to their overall strategy. However, the process of starting one can be a bit intimidating. For this reason, we have provided a detailed guide to elements that any business owner will likely want to consider before…

Digital marketing is a critical part of your arsenal for helping your business grow. It allows you to connect with your target audience, giving them information about your business and answering their questions. Your digital marketing can also be used to make it easier for your customers to find you when they are running errands,…

Shortly after the onset of the pandemic, marketers across the world had to rethink their strategy and arm themselves with new marketing tools to reach customers in a very different environment. With many more people working from home, digital marketing became much more refined and played a larger part in the overall marketing strategy for…

Digital marketing can consist of a complex mixture of different techniques to reach individuals on their mobile devices. It often involves using diverse marketing materials and strategies, including social media, paid and organic marketing, and search engines. Social media strategies may be successful because they can refine users to the point where you can be…

Any business owner knows that calculating a return on investment, or ROI, is essential in understanding how to best use available funds to support long-term profitable growth. ROI data is a great way to ensure your investments are working for you rather than draining funds without enhancing your business. A good ROI can look different…

Search engine optimization (SEO) provides us with ways to improve organic search results. And in this highly digitized market, SEO strategies are critical for improving the quality and quantity of visitors to your website, resulting in better sales. But local SEO is far more than just focusing on keywords and content. It also requires well-designed…