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Competing for listings at the top of search engines is like playing the lottery. It’s especially true if you’re not using a solid search engine optimization (SEO) strategy. Making it to the first page of search engine page results (SERPs) isn’t magic — it’s strategic. It’s why businesses that use local SEO solutions succeed in…

For some businesses, seasonal sales represent nearly 30% of annual sales. Seasonal events are a great way to engage and re-engage your customers with human-to-human connection, shared interests, and offers. However, just because there’s a season to recognize doesn’t mean that any campaign will earn sales. Even if the holiday puts people in the buying…

By: Jessica Austin, eLocal Social Media Manager Social media is constantly evolving. It seems like every day a new platform, widget or feature is being rolled-out. Staying on top of the revolving door of trends is imperative in order to reach consumers in new ways. Consumers today have short attention spans so messages need to…

Are your SEO rankings faltering? Has your website been pushed back to the second or third search result page for all your favorite keywords? Your SEO campaign may need some extra juice. Read on to see where your campaign could use some extra attention. Do Your Research Research is the biggest key to boosting your…

One of the most effective forms of digital marketing is social media. Your business platforms allow you to join the conversation with top thought leaders, share relevant information about your company and open doors to new customers. No matter your business, using a hashtag can be key part of your strategy. It provides direct access…

As we launch into the all-important Q4, it’s time to maximize your social marketing campaigns, which are a critical part of your digital marketing plan for the upcoming holidays. Instagram recently announced new updates you’ll want to familiarize yourself with in order to make the most of your marketing efforts. While the current updates don’t…

It should come as no surprise that 97% of marketers use social media. They do so because it works. Social media marketing, however, involves much more than simply posting updates. If you don’t have a strategic social media marketing plan in place, you’ll be one of many who throw their time, money, and sanity into…

Are you in the process of fleshing out digital marketing tactics for your business? Did you know 88% of companies use social media for marketing? With so many businesses on social media and even more consumers using the internet, it goes without saying that a solid digital strategy is a must. As the digital space…

“Own your back yard.” The idea of “owning your back yard” is local optimization. It’s the idea that you can stick to providing services and products to local customers, become successful, and keep costs low. Instead of competing with a global, corporate powerhouse you’re competing with other small business owners. Local Optimization: What has Worked Immediately, you…