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Digital marketing has more of an impact on your business than you probably realize. It involves everything from catchy subject lines for your emails to engaging on social media platforms. Do you create blogs, videos, and podcasts to position your business as an authority in your industry? Your target audience relies on your content to…

Showing up in search results can be tough. Even if you have an established business with a loyal customer base, it can still be a challenge to get your website to the top of the search results page. Thankfully, there is hope. With a little work and a firm foundation to build on, you can…

Email is still the best form of marketing communication for businesses. 47% of consumers prefer email to other forms of communications from marketers. The problem is that these messages are easily ignored if you do not grab their attention. If you want to make sure your marketing emails get opened, you need to focus on…

Is your business struggling to gain a presence on the internet and social media? Using the internet to gain business and recognition is a new concept to many business owners. Sure, we use it in our personal lives to keep in touch with friends, play games, and buy things, but can it really help reach…

Your small business demands a massive amount of your time. If you are not getting the leads you want, it can feel like your business is sinking. Your lead generation marketing is crucial to the strength of your business. Tight budgets and less-than-tech-savvy staff might make you think this is a huge hurdle. Good news…

Does your small business make the most of email marketing? With an ROI of $38 for every $1 spent, the importance of email marketing cannot be overstated. While other digital marketing methods have come and gone, email remains the number one in lead generation. Email is not only about ROI. Read on to learn the…

What is involved in a Get Your Business Online (GYBO) directory listing and how can it benefit you? What are the advantages of working with a partner to address your directory listings? Getting into all the major online directories is key to gaining exposure for your business. While Google is the biggest, other directories also…

The influence of Google is far-reaching and for anyone trying to get their website or business noticed in everyday searches, Google’s actions are key to successfully meeting the criteria that will get your website to the top. With that reality in mind, the recent change by Google to use AMP (Accelerated Mobile Pages) in its…

A company’s client data management is critical to keeping your business on track. Protecting it means ensuring your business’ safety while building trust with your customers. It can be difficult to stay up-to-date on various new viruses and malware that are constantly being introduced onto the world wide web. Many companies think that virus protection…