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There is no doubting the importance of email marketing even for small businesses. Due to its low cost, it offers a bewildering return on investment. For 80% of small and medium-sized businesses, email marketing is the most effective channel to acquire and retain customers. No matter the size of your business, your email marketing list…

Social media, specifically Facebook, is crucial to a successful digital marketing strategy. If you want to reach a younger audience, it is important to utilize different social media platforms to develop and promote your brand. Brand building is among the most important facets of digital marketing in 2019 because young people are more inclined to…

Internet marketing services have shifted their focus to mobile. More people are searching on their phones and tablets than ever before and we are now at the point that mobile search outweighs desktop search. Because of this, digital marketing trends have become more mobile-centric. Today, we are going to look at some of the mobile…

Digital marketing has more of an impact on your business than you probably realize. It involves everything from catchy subject lines for your emails to engaging on social media platforms. Do you create blogs, videos, and podcasts to position your business as an authority in your industry? Your target audience relies on your content to…

Showing up in search results can be tough. Even if you have an established business with a loyal customer base, it can still be a challenge to get your website to the top of the search results page. Thankfully, there is hope. With a little work and a firm foundation to build on, you can…

Email is still the best form of marketing communication for businesses. 47% of consumers prefer email to other forms of communications from marketers. The problem is that these messages are easily ignored if you do not grab their attention. If you want to make sure your marketing emails get opened, you need to focus on…

Is your business struggling to gain a presence on the internet and social media? Using the internet to gain business and recognition is a new concept to many business owners. Sure, we use it in our personal lives to keep in touch with friends, play games, and buy things, but can it really help reach…

Your small business demands a massive amount of your time. If you are not getting the leads you want, it can feel like your business is sinking. Your lead generation marketing is crucial to the strength of your business. Tight budgets and less-than-tech-savvy staff might make you think this is a huge hurdle. Good news…

Does your small business make the most of email marketing? With an ROI of $38 for every $1 spent, the importance of email marketing cannot be overstated. While other digital marketing methods have come and gone, email remains the number one in lead generation. Email is not only about ROI. Read on to learn the…