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As consumer habits lean more and more toward digital entertainment, the business world has kept pace. People have become reliant on technology, with an emphasis on mobile devices. As such, business marketing leans heavily on digital advertising. Roughly 81% of Americans have a smartphone. They use them to log onto social media, shop online, and…

Almost half the world’s population uses email. There were 3.8 billion people using email in 2018 and that number will grow to 4.4 billion users by 2023. Email is one of the oldest internet technologies still in use. It is not as flashy as a lot of newer marketing channels but there is a reason…

Did you know that at least 3.8 billion people worldwide use their email? That is a big platform you should reach out to! Emails attract more customers and increase your visibility especially for small businesses. Email marketing is the way to go when building your brand! It can increase your credibility and improve your search…

The COVID-19 pandemic has changed the way everyone does business. Recent stay at home orders and social distancing has been necessary to control the spread of the disease. Due to this, the crisis has also halted economies worldwide. Now more than ever, as we begin to re-open, it is imperative that businesses adjust to the…

You pride yourself on having a strong social media presence for your business, or so you think. The reality is, it is not enough to simply be present on social media platforms. You also need to be active on your platforms. Most importantly, you need to be using these platforms correctly, which includes keeping your…

More than 3.8 billion people are on social media as of 2020. Social media has proven itself as the way most of the world keeps social. But what does it mean to keep social? For most brands, successful social media looks like engagement. Engagement can get your name out there and improve your SEO. For…

As a business owner, you know how competitive the market can be. We live in the age of capitalism, where anyone with an idea and startup funding can start a business. This situation is great for the economy, but it can also be bad for growing a business. While your top priority as a business…

There is no doubting the importance of email marketing even for small businesses. Due to its low cost, it offers a bewildering return on investment. For 80% of small and medium-sized businesses, email marketing is the most effective channel to acquire and retain customers. No matter the size of your business, your email marketing list…

Social media, specifically Facebook, is crucial to a successful digital marketing strategy. If you want to reach a younger audience, it is important to utilize different social media platforms to develop and promote your brand. Brand building is among the most important facets of digital marketing in 2019 because young people are more inclined to…