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Many people think email marketing is an archaic kind of marketing and may not be as effective as other kinds. However, your email marketing list is one of the essential parts of your marketing strategy. It is a way to directly connect with your audience in ways that may not seem possible. Sure, it is…

Email marketing is one of the tools you have at your disposal for your marketing strategy. It is also one of the essential techniques that can help you bring more customers. This process is even more so for eCommerce businesses. After all, it is the primary medium that you can use to touch base with…

Did you know that employees cost about 1.25 to 1.4 times their salary? That is not even all of it, because there is so much more you must consider, such as worker’s compensation and payroll taxes. You must think about recruiting, onboarding, training, overtime, benefits, health insurance, retirement, and bonuses with employees. In addition to…

Are you ready and waiting to serve your clients, but they are not beating down your door as you expected? Are you struggling to figure out lead generation and do not know where to start? No matter where you are in your business, lead generation is the essential thing for generating clients. It takes a…

These are unprecedented times. Never before has there been a pandemic that has essentially forced the entire world to adjust. Only a few months ago, life was basically put on pause while the world figured out how to handle COVID-19 moving forward. While the marketplace has come a long way since then, companies are still…

Leads are the lifeblood of any business. If you want to succeed you need to make sure you are filling up your pipeline. Yet, if you struggle to know how to generate leads better, it can be hard to know where to start. Do not worry we are here to help! Read on for these…

As consumer habits lean more and more toward digital entertainment, the business world has kept pace. People have become reliant on technology, with an emphasis on mobile devices. As such, business marketing leans heavily on digital advertising. Roughly 81% of Americans have a smartphone. They use them to log onto social media, shop online, and…

Almost half the world’s population uses email. There were 3.8 billion people using email in 2018 and that number will grow to 4.4 billion users by 2023. Email is one of the oldest internet technologies still in use. It is not as flashy as a lot of newer marketing channels but there is a reason…

Did you know that at least 3.8 billion people worldwide use their email? That is a big platform you should reach out to! Emails attract more customers and increase your visibility especially for small businesses. Email marketing is the way to go when building your brand! It can increase your credibility and improve your search…