6 Shockingly Easy Lead Generation Marketing Strategies That Work in 2019

6 Shockingly Easy Lead Generation Marketing Strategies That Work in 2019

Your small business demands a massive amount of your time. If you are not getting the leads you want, it can feel like your business is sinking. Your lead generation marketing is crucial to the strength of your business. Tight budgets and less-than-tech-savvy staff might make you think this is a huge hurdle. Good news…

The Importance of Email Marketing: 7 Essential Benefits for Your Small Business

The Importance of Email Marketing: 7 Essential Benefits for Your Small Business

Does your small business make the most of email marketing? With an ROI of $38 for every $1 spent, the importance of email marketing cannot be overstated. While other digital marketing methods have come and gone, email remains the number one in lead generation. Email is not only about ROI. Read on to learn the…

Why is Google AMP Important? 5 Things You Should Know

Why is Google AMP Important? 5 Things You Should Know

The influence of Google is far-reaching and for anyone trying to get their website or business noticed in everyday searches, Google’s actions are key to successfully meeting the criteria that will get your website to the top. With that reality in mind, the recent change by Google to use AMP (Accelerated Mobile Pages) in its…

Why Malware Protection is Critical for Your Business

Why Malware Protection is Critical for Your Business

A company’s client data management is critical to keeping your business on track. Protecting it means ensuring your business’ safety while building trust with your customers. It can be difficult to stay up-to-date on various new viruses and malware that are constantly being introduced onto the world wide web. Many companies think that virus protection…

The Anatomy of an Effective Blog Post: Compelling, Searchable, Informative

The Anatomy of an Effective Blog Post: Compelling, Searchable, Informative

As we discussed in last month’s blog, content is king and one of the best ways to add content to your website is through posting blogs. As an expert in your industry’s field, you can provide value-added content and capture your customer’s attention, keeping them wanting to visit your site for information that’s relevant to…

Content 101: What is Content Marketing and Why Do You Need It?

Content 101: What is Content Marketing and Why Do You Need It?

In today’s marketing world, content is king. What constitutes great content and why does it need to be part of your marketing plan? Great content is written material that is informative, timely, original, evergreen, shareable, compelling, engaging, findable … the list goes on and on. It’s content that takes into consideration your brand, customer needs,…