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In today’s marketing world, content is king. What constitutes great content and why does it need to be part of your marketing plan? Great content is written material that is informative, timely, original, evergreen, shareable, compelling, engaging, findable … the list goes on and on. It’s content that takes into consideration your brand, customer needs,…

By Jessica Austin eLocal Social Media Manager   Branding can mean different things to different people depending on what department they work in. In general, good branding distinctly identifies goods or services from a competitor’s by means of visuals, messaging, naming and symbols. Social media platforms, and the strategy that underlies how a company utilizes…

Facebook has become so ubiquitous that it’s hard to remember how we used to spend time on the Internet. In the race to boost your social media presence, you may be forgetting the most important part of Internet marketing – your email list. Email database marketing remains an effective form of Internet marketing and lead…

  By Jessica Austin, eLocal Social Media Manager Most marketers understand that having a social media presence is a must in this digital age. However, the continuous growth in the use of social media means that quantitatively measuring the return on investment has gotten a little trickier. The shifting landscape of content, platforms and devices,…

By: Jessica Austin, eLocal Social Media Manager Not long after the roll-out of their new Stories feature, comes Instagram’s hashtag update. Instagram announced that users can now follow hashtags. To put it (very) simply, hashtags are a way to label and/or categorize your posts. In the past, users would search hashtags in order to see…

Competing for listings at the top of search engines is like playing the lottery. It’s especially true if you’re not using a solid search engine optimization (SEO) strategy. Making it to the first page of search engine page results (SERPs) isn’t magic — it’s strategic. It’s why businesses that use local SEO solutions succeed in…

For some businesses, seasonal sales represent nearly 30% of annual sales. Seasonal events are a great way to engage and re-engage your customers with human-to-human connection, shared interests, and offers. However, just because there’s a season to recognize doesn’t mean that any campaign will earn sales. Even if the holiday puts people in the buying…

By: Jessica Austin, eLocal Social Media Manager Social media is constantly evolving. It seems like every day a new platform, widget or feature is being rolled-out. Staying on top of the revolving door of trends is imperative in order to reach consumers in new ways. Consumers today have short attention spans so messages need to…

Are your SEO rankings faltering? Has your website been pushed back to the second or third search result page for all your favorite keywords? Your SEO campaign may need some extra juice. Read on to see where your campaign could use some extra attention. Do Your Research Research is the biggest key to boosting your…